Percy Orthwein

Percy Orthwein (November 27, 1888 July 2, 1957) was an American heir and business executive in advertising from St. Louis, Missouri, United States.

Percy Orthwein
BornNovember 27, 1888
DiedJuly 2, 1957
Resting placeSunset Memorial Park and Mausoleum
Alma materYale University
OccupationBusinessman
Spouse(s)Clara Busch
ChildrenAdolphus Busch Orthwein
James Orthwein
Parent(s)William D. Orthwein
Emily H. Thuemmler
RelativesFrederick C. Orthwein (brother)
August Anheuser Busch Sr. (father-in-law)
Adolphus Busch III (brother-in-law)
Gussie Busch (brother-in-law)

Early life

Percy Orthwein was born on November 27, 1888 in St. Louis, Missouri. His father, William D. Orthwein, was a German-born grain merchant. Orthwein graduated from Yale University in 1912.[1][2]

Career

Orthwein was the co-founder and president of the D'Arcy Advertising Company.[1] The firm was in charge of advertising for Anheuser-Busch, the family business.[2]

Personal life

Clara Hazel Busch

Orthwein married Clara Hazel Busch, the daughter of August Anheuser Busch Sr., the Chief Executive Officer of Anheuser-Busch.[1][2] They resided in a mansion designed by Maritz & Young in Huntleigh, Missouri, a suburb of St. Louis.[3] They had two sons, Adolphus Busch Orthwein and James Orthwein.[1]

Orthwein was a hunter and an amateur portraitist.[1]

Death and legacy

Orthwein died on July 2, 1957 in Huntleigh, Missouri.[1] He was buried at the Sunset Memorial Park and Mausoleum in Affton, Missouri, near St. Louis.[4] His wife died of a heart attack one month later.[5]

In 1985, his company, the D'Arcy Advertising Company, merged with Benton & Bowles to form D'Arcy Masius Benton & Bowles.

References

  1. "Percy J. Orthwein Dies. August Busch Son-in-Law an Advertising Executive". The Kansas City Times. Kansas City, Missouri. July 3, 1957. p. 7. Retrieved October 8, 2015 via Newspapers.com.
  2. "PERCY ORTHWEIN". St. Louis Post-Dispatch. December 26, 2013. Retrieved October 9, 2015.
  3. Naffziger, Chris (August 26, 2015). "A Look at One of Huntleigh's Grand Homes: The Orthwein Mansion". St. Louis Magazine. Retrieved October 8, 2015.
  4. Where They're Buried
  5. "Sister of Gussie Busch Jr Dies". Mt. Vernon Register-News. Mount Vernon, Illinois. August 5, 1957. p. 3. Retrieved October 8, 2015 via Newspapers.com.
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