Pet Circle

Pet Circle is an Australian online pet supplies company based in Alexandria, New South Wales, Australia, founded by Mike Frizell and James Edwards in 2011.

Pet Circle
FormerlyPaws for Life
TypePrivately held company
IndustryPet care
Founded2011 (2011) in Alexandria, Australia
FounderMike Frizell
James Edwards
HeadquartersSydney CBD, New South Wales,
Australia
Area served
Australia
Websitepetcircle.com.au

History

Pet Circle was founded as Paws for Life by Mike Frizell and James Edwards in 2011 with headquarters in Alexandria, New South Wales, Australia. In early 2014, the company rebranded into the current name.[1]

Founders

As a former management consultant and investment banker, Michael Frizell launched the online pet accessories retailing business in mid 2011 together with his business partner James Edwards.[2]

Growth

After a $4 million capital fund raising, the company tripled its warehouse operations and expanded its product range.[3] Between 2013 and 2015, the company grew by over 300 per cent.[4]

Awards

In November 2014, the company was featured on Deloitte’s list of fastest-growing technology companies.[5][6] In 2015 the company's founder, Mike Frizell was nominated as a finalist in the Ernst and Young's Entrepreneur of the Year Awards. [7]

See also

References
  1. Robb, Kirsten (9 December 2014). "Brand spanking new: Four lessons on rebranding your business". Smart Company. Retrieved 16 March 2015.
  2. Niesche, Christopher (5 November 2014). "No expense spared on Fido and Mittens". The Sydney Morning Herald. Retrieved 16 March 2015.
  3. King, Agnes (4 August 2014). "Pet Circle, Greencross position as pet care becomes Australia's fifth-fastest growing sector". BRW. Retrieved 16 March 2015.
  4. Robb, Kirsten (3 February 2015). "Eight entrepreneurs to watch in 2015". Women's Agenda. Retrieved 16 March 2015.
  5. Han, Misa (14 November 2014). "NextDC tops fast growing tech companies list". Financial Review. Retrieved 16 March 2015.
  6. O'Mahony, John; Tanchel, Josh (14 November 2014). "Meet the hottest tech companies around". Sydney Morning Harald.
  7. EY (June 2015). "Meet the Entrepreneur's - Eastern Region". Ernst & Young. Retrieved 24 August 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.