Peter Millar (clothing company)

Peter Millar is a premium American lifestyle brand founded in 2001 in Raleigh, North Carolina which produces casual sportswear, tailored dress furnishings, luxury and performance golf attire for men and women.[1] The company maintains it headquarters in Raleigh, North Carolina and is an owned subsidiary of Compagnie Financière Richemont SA.[2]

Peter Millar
TypePrivate
IndustryApparel
Founded2001 (2001)
FounderChris Knott, Greg Oakley, Chet Sikorsky
Headquarters
Raleigh, North Carolina, United States of America
Number of locations
17 stores
Area served
Worldwide
Key people
  • Scott Mahoney (CEO)
  • Scott Ruerup
  • (President of Retail)
  • Todd Martin
  • (President of Golf)
ProductsApparel, Footwear, Accessories
Number of employees
240
ParentRichemont
Websitepetermillar.com

History

Early History

Peter Millar was founded in 2001 by Greg Oakley, Chet Sikorski and Chris Knott. The company's name was inspired by an inscription Knott discovered on an antique lawn bowling ball given to him by his mother.[3]

In 2005, Scott Mahoney, former executive at Polo Ralph Lauren, teamed with Sea Island Company to purchase Peter Millar and then took leadership as Chief Executive Officer.[4]

In 2007, Peter Millar signed a license agreement with Empire Clothing of Canada for manufacturing and distribution of Peter Millar's tailored clothing line.[5]

In 2009, Winona Capital Management, a Chicago-based private equity firm, purchased a majority interest in Peter Millar from the Sea Island Company.[6]

In January 2010 Todd Martin, joined the team as president of Peter Millar Golf, with over 16 years of experience in the better golf apparel market, formerly serving as president of Fairway & Greene Inc.[7]

In 2011, Peter Millar moved its design and marketing headquarters to a new showroom in downtown Raleigh, North Carolina, and opened a warehouse space and offices in Durham, North Carolina.[8]

Growth

In 2012, Peter Millar was acquired by Richemont SA, a Swiss-based luxury goods holding company whose brands include Cartier (jeweler), Van Cleef & Arpels, Montblanc (company), Vacheron Constantin, and Jaeger-LeCoultre.[9]

In March 2015, founder Chris Knott announced his retirement.[10]

In February 2015 Jason Cater takes on role as Vice-President of Design and Merchandising. Cater was previously of Ermenegildo Zegna where he was vice president of wholesale for Ermenegildo Zegna Sportswear, Shoes, and Leather Goods.[11]

May 2017, Peter Millar introduces collaboration with G/FORE footwear. This new range combines G/FORE's custom design and golf footwear expertise with classic Peter Millar styling in custom colours.[12]

January 2018, Peter Millar announced they had acquired Los Angeles-based G/FORE, a golf inspired sportswear and accessories brand. [13]

Stores
Peter Millar store on Madison Avenue in New York City
Men's clothing at Peter Millar store in Sea Island, Georgia

In 2011, Peter Millar opened its first company-owned retail store in Southampton, New York,[4] followed by a retail store in Palm Beach, Florida, on iconic Worth Avenue.[14]

In late 2014, Peter Millar opened a flagship retail store in New York at 536 Madison Avenue.[15]

Shortly afterward, it opened a retail store in Austin, Texas, at The Domain Shopping Center.[16]

In September 2015, the brand opened a store in Raleigh's North Hills.[17]

In December 2015, Peter Millar opened a store in partnership with Andrisen Morton, a high-end menswear clothier in Denver.[18]

Peter Millar opened a shopping destination in Atlanta in January 2016. The store involves a targeted partnership with long-time industry veterans Robby Miller and Greg Miller of Miller Brothers, a high-end menswear clothier in Atlanta. The 1,250 square ft. store is located in the heart of Alpharetta at the Avalon Shopping Center.[19]

In June 2017, Peter Millar opened a location in Dallas’ newest urban village Legacy West.[20]

August 2017, Peter Millar partnered with Eric Viars of the Oxford Shop to open a new location in Brentwood's Hill Center.[21]

In September 2017, Peter Millar opened a luxury apparel boutique within the Broadmoor Resort in Colorado Spring, Colorado. This is the second retail location Peter Millar will open with long-time menswear industry veterans Craig Andrisen and Dave Morton of Andrisen Morton.[22]

In July 2018 Peter Millar opened a location in Miramar Beach, Florida in partnership with George Bass of New Orleans, a prominent menswear store.[23]

In May 2018 Peter Millar opened a location in Boston, MA. The store was opened in partnership with Mahi Gold.[24]

Peter Millar opened a location in Charlotte, NC in partnership with Paul Simon Co. in September 2018. The store is located in Charlotte's SouthPark area.[25]

In March 2019 Peter Millar opened a location in partnership with Gary's, a high-end menswear store. The store sits in the Fashion Island shopping center in Newport Beach, CA.[26]

Peter Millar opened their newest location in April 2019 in Chicago. This flagship location is the brand's largest store in the country to date.  [27]

Peter Millar is also carried in golf clubs and specialty retail stores across the world as well as select Nordstrom, Neiman Marcus and Saks Fifth Avenue.

In November of 2019, Peter Millar opened their newest location in Palmetto Bluff.

Current Retail Locations
  • Southampton - 2011
  • Palm Beach - 2011
  • New York - 2014[28]
  • Austin - 2014
  • Raleigh - 2015[17]
  • Atlanta - 2016
  • Denver - 2016
  • Sea Island Collection Shop - 2016
  • Broadmoor - 2017[22]
  • Dallas - 2017
  • Nashville - 2017
  • Destin - 2018
  • Boston - 2018[29]
  • Charlotte - 2018
  • Newport Beach - 2018
  • Chicago - 2019
  • Palmetto Bluff - 2019

Brand Ambassadors

Current Brand Ambassadors[30]

Notable Information

The brand's motto is “Live a life of style & substance".[32]

Every Peter Millar shipment includes a signature mint inside the box.[33]

Golf Channel's Morning Drive host Gary Williams is a brand advocate and ambassador.[31]

ESPN college basketball analyst Jay Bilas wears tailored suits and dress furnishings by Peter Millar.[34]

In 2011, United States Presidents Cup Captain, Fred Couples, choose Peter Millar to outfit the entire U.S. team for the 2011 matches in Melbourne, Australia.[35]

In 2013, the brand was selected as the official apparel provider for the International Team at The Presidents Cup 2013 in Dublin, Ohio.[36]

In 2015, the brand was selected as the official apparel provider for the International Team at The Presidents Cup, held in Songdo IBD, South Korea, in October 2015.[37]

References
  1. "From golf to great: Raleigh's Peter Millar goes global | Walter Magazine". www.waltermagazine.com. 2013-10-31. Retrieved 2018-03-13.
  2. User, Super. "Compagnie Financière Richemont SA - Our Businesses". www.richemont.com. Retrieved 2018-03-13.
  3. "From golf to great: Raleigh's Peter Millar goes global". Walter Magazine. 2013-10-31. Retrieved 2018-03-13.
  4. "US Airways - September 2013 - 2". www.nxtbook.com. Retrieved 2018-03-13.
  5. Thomas, Brenner (2007-12-17). "Biegel to Launch Peter Millar Clothing". WWD. Retrieved 2018-03-13.
  6. "Winona Capital has acquired the Majority Interest in Peter Millar - City Capital Advisors". City Capital Advisors. 2017-01-30. Retrieved 2018-03-13.
  7. "Peter Millar Names Martin as President of Golf Division | SGB Online". sgbonline.com. Retrieved 2018-03-13.
  8. "Inside Look: Peter Millar's clothing design studio in downtown Raleigh". www.bizjournals.com. Retrieved 2018-03-13.
  9. "Peter Millar acquired by luxury goods firm Richemont - Golf Digest". Golf Digest. Retrieved 2018-03-13.
  10. "Peter Millar sportswear founder and lead designer retires". www.bizjournals.com. Retrieved 2018-03-13.
  11. Fraser, Kristopher. "Game changer: Jason Cater to join Peter Millar as vp of design and merchandising". Retrieved 2018-03-13.
  12. "G FORE and Peter Millar Launch Innovative Golf Shoe". Golfshake.com. Retrieved 2018-03-13.
  13. Hughes, Aria (2018-01-18). "Peter Millar Acquires Mossimo Giannulli's G/Fore". WWD. Retrieved 2018-03-13.
  14. "Peter Millar - Worth Avenue". Worth Avenue. Retrieved 2018-03-13.
  15. "Peter Millar's Preppy Sportswear Coming to Madison Avenue". Racked NY. Retrieved 2018-03-13.
  16. "Raleigh-based Peter Millar opens fifth store". www.bizjournals.com. Retrieved 2018-03-13.
  17. "Local luxury sportswear designer commits to new store at North Hills". www.bizjournals.com. Retrieved 2018-03-13.
  18. "Peter Millar Opening a Denver Store with Andrisen Morton - MR Magazine". www.mr-mag.com. 2015-06-17. Retrieved 2018-03-13.
  19. "Hot new shop: Peter Millar at Avalon - Atlanta Magazine". Atlanta Magazine. 2016-04-13. Retrieved 2018-03-13.
  20. "Plano officially opens Legacy West urban village: 'Welcome to the center of the universe'". Dallas News. 2017-06-02. Retrieved 2018-03-13.
  21. "Peter Millar apparel open now in Brentwood's Hill Center - Brentwood Home Page". brentwoodhomepage.com. 2017-08-25. Retrieved 2018-03-13.
  22. Palmieri, Jean E. (2017-07-14). "Peter Millar, Andrisen Morton to Open Store at Broadmoor". WWD. Retrieved 2018-03-13.
  23. "Peter Millar Partners with George Bass to Open in Miramar Beach". MR Magazine. 2018-08-01. Retrieved 2019-05-14.
  24. "Luxury menswear brand Peter Millar headed to Boston's Seaport". www.bizjournals.com. Retrieved 2019-05-14.
  25. Peralta, Katherine. "Men's luxury brand to open first Charlotte store in SouthPark". charlotteobserver. Retrieved 2019-05-14.
  26. Junior, Genesis (2019-03-19). "Peter Millar partners with GARYS". GARYS. Retrieved 2019-05-14.
  27. "Peter Millar opens flagship store in Chicago's Gold Coast". RE Journals.
  28. Smith, Ray A. (2017-03-19). "Style Secrets of Southern Men". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-03-13.
  29. "WS Development Announces Peter Millar Will Open Its First Massachusetts Location in the Seaport". Boston Real Estate Times. 2017-09-21. Retrieved 2018-03-13.
  30. "Peter Millar adds 13 brand ambassadors". www.morningread.com. Retrieved 2018-03-13.
  31. Palmieri, Jean E. (2013-09-06). "Peter Millar to Outfit International Team for Presidents Cup". WWD. Retrieved 2018-03-13.
  32. Ferraro, Dominique. "PK Brand of the Month: Peter Millar". Retrieved 2018-03-13.
  33. "Knott puts Peter Millar on map with mint touch". newsobserver. Retrieved 2018-03-13.
  34. "Mo News: Raising the Handlebar on Movember Style". Movember United States. Retrieved 2018-03-13.
  35. "How Peter Millar Came to Outfit Int'l Presidents Cup Team". The Clubhouse | Swing by Swing. Retrieved 2018-03-13.
  36. "Millar official apparel of International Prez Cup team". Golfweek. 2013-09-06. Retrieved 2018-03-13.
  37. Europe, PGAs of (2015-09-21). "Peter Millar Announced as the Official Apparel Provider for". PGAs of Europe. Retrieved 2018-03-13.
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