Pirate's Booty

Robert Ehrlich founded Pirate's Booty, a puffed rice and corn snack food developed and produced in 1987.[1] B&G Foods acquired Robert's American Gourmet Food in June 2013.[2]

For the treasure a pirate may plunder, see Pirate booty.
Pirate's Booty

Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."[3] Ehrlich then went on to found a snack brand called Vegan Rob's, which makes cheese puffs with no cheese in them.[4]

The snack is made with corn meal, rice and cheddar cheese.

Pirate Brands also has a number of other similar snack products, including baked, gluten free milled corn snacks called Smart Puffs, and crunchy corn sticks called Original Tings.[5]

Pirate Brands is now owned and operated by Amplify Snack Brands, a Hershey company.[6]

In 2012, Michael Ian Black and Tom Cavanagh featured Pirate's Booty on episode 47 of their snack podcast Mike and Tom Eat Snacks. On a scale of 1-10, both Mike and Tom rated the original Aged White Cheddar Pirate's Booty a 7.5. The Veggie Pirate's Booty fared less well: Mike rated it a 1.5, and Tom a 1.

Product Lore

The Pirate's Booty mascot is known as Captain Bob or Pirate Bob, a mischievous-looking rapscallion oft accompanied by his parrot, Crunchy. Captain Bob wears a red jacket, an eye patch, and a long, thin moustache. Crunchy's name appears on many of the puzzles on the back of the bag, while Captain Bob's name is rarely used outside of the product's "Fun & Games" section of its website. It is easier to find the date of Pirate's Booty's salmonella outbreak (see below) via Google search than it is to find their mascot's name.

Product recall

On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to salmonella contamination.[7]

They also recalled other snacks for the same reasons.[8][9]

See also

References
  1. "Our Story". piratebrands.com.
  2. "BG Foods Acquisition of Pirate Brands, Including Pirate's Booty".
  3. Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, 22 November 2006. URL accessed 28 December 2006.
  4. "Vegan Rob's". Retrieved 18 April 2019.
  5. "Pirate Brands Products Online".
  6. "Amplify Snack Brands – Snacking Without Compromise®". Amplify.
  7. Reuters. "FDA recalls Veggie Booty snacks" 29 June 2007. URL accessed 29 June 2007.
  8. Smith, DFBMD/Julie. "Salmonella Wandsworth Outbreak Investigation - CDC Salmonella". www.cdc.gov.
  9. "ISDH: ISDH Home". www.in.gov.
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