Playground Sessions

Playground Sessions is a music-learning technology company headquartered in New York City, that focuses on teaching people how to play the piano. The company develops an at-home piano learning application that combines interactive expert videos with learning science and artificial intelligence.

Playground Sessions
IndustryMusic instruction
FoundedAugust 2010 (2010-08) (as ZAG Music Group, Inc.
New York, NY
FoundersChris Vance
Headquarters
New York, NY
Key people
Chris Vance, CEO
Quincy Jones, co-creator
Harry Connick Jr., music teacher and brand ambassador
ProductsPiano instruction software
Websitehttps://www.playgroundsessions.com/

The company was founded in 2010 by brand marketer and entrepreneur Chris Vance. In 2012, music and film producer Quincy Jones joined the company. Pianists Harry Connick Jr. and David Sides are among the company's video instructors.

History

Playground Sessions, originally formed as ZAG Music Group, Inc., was incorporated in August of 2010 as a spinoff from brand incubator ZAG, a wholly owned subsidiary of advertising agency Bartle Bogle Hegarty (BBH).[1][2] Founder Chris Vance, who was running ZAG at the time, partnered with BBH and digital development firm Rain Interactive to address what he saw as a shortcoming in the field of piano instruction.[2][3] He teamed up with producer Quincy Jones and YouTube pianist David Sides to develop the video lessons and incorporate techniques to modernize the instruction format.[4]

In November 2011, ZAG Music Group, Inc. changed their name to Playground Sessions, Inc.[5]

The company officially launched in February 2014.[6]

By the end of 2018, the company reported they had delivered 20 million practice sessions and were averaging more than 1 million per month.[7]

In January 2019, the company announced they'd partnered with pianist Harry Connick Jr. as one of their video teachers and brand ambassadors.[8]

Instruction

The company's video lessons were developed to emulate the educational style of Rosetta Stone language lessons but with interactive technology and the gamification techniques seen in video games such as Guitar Hero.[9] There are also social features to allow users to play with others around the world.[10]

The software has different levels of difficulty.[11] The system uses a MIDI keyboard, video demonstrations, and software including interactive sheet music that provides feedback on how well players match each note.[12] Students connect their keyboards to iOS or Android devices running the software.[13]

References
  1. "Company Overview of Playground Sessions, Inc". bloomberg.com. Retrieved 2019-03-20.
  2. "Quincy Jones is still at the forefront of music tech with his piano learning startup Playground Sessions". pando.com. 2013-04-19. Retrieved 2019-03-20.
  3. "7 Ways To Build A Brand From Scratch, Inspired By "Playground Sessions"". fastcompany.com. 2011-10-24. Retrieved 2019-03-20.
  4. "Quincy Jones Evolves Music Education With Playground Sessions". hollywoodreporter.com. 2013-04-18. Retrieved 2019-03-20.
  5. "Justia Trademarks". trademarks.justia.com. 2011-11-01. Retrieved 2019-03-20.
  6. "Quincy Jones' Startup Gamifies Your Piano Lessons". mashable.com. 2013-02-19. Retrieved 2019-03-20.
  7. ""To develop Grit, connect to a higher purpose, solve a big problem, fight an injustice" With Chris Vance and Phil Laboon". medium.com. 2018-12-31. Retrieved 2019-03-20.
  8. "Harry Connick Jr. has a new gig: piano teacher on Playground Sessions app". usatoday.com. 2019-01-21. Retrieved 2019-03-20.
  9. "Quincy Jones goes high-tech for the lowdown on music". usatoday.com. 2013-04-18. Retrieved 2019-03-20.
  10. "Quincy Jones-backed Music Education App, Playground Sessions". jetmag.com. 2013-02-21. Retrieved 2019-03-20.
  11. "Quincy Jones's Playground Sessions Launches". fastcompany.com. 2013-02-19. Retrieved 2019-03-20.
  12. "Playground Sessions Exits Beta To Teach Budding Pianists How To Play". techcrunch.com. 2013-02-19. Retrieved 2019-03-20.
  13. "Harry Connick Jr. joins Playground Sessions music learning app to teach piano". cnet.com. 2018-12-27. Retrieved 2019-03-20.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.