Ponce Candy Industries

Ponce Candy Industries was a multi-national manufacturer of confectionary sweets based in Ponce, Puerto Rico, best known for its "Fiesta" brand of candy products. The company was founded in 1940 by Juan Eugenio Mayoral Renovales, Jorge Martín and Rafael Pou.[4] It later expanded into Venezuela in 1946 as "Fiesta C.A.",[5] and into Spain in 1965 as Fiesta Colombina S.L.U.[6] The company's Ponce facility closed in 2002,[7] but continued operating in Spain. The company's last remaining manufacturing plant in Spain became insolvent on 22 September 2014,[8] and went into liquidation, seeking a buyer.[9] The company's 1940s Art Deco building on PR-1 in Barrio Sabanetas in Ponce is now owned by Caribbean University who, in 2002 and in coordination with the Ponce Municipal Government, had plans to convert the facility into a candy museum.[10]

Ponce Candy Industries
TypePrivate
IndustryConfectionery
FoundedPonce, Puerto Rico (1940)
HeadquartersPonce, Puerto Rico
Branches:
. *Spain (Fiesta, S.L.U.)
. *Venezuela (Fiesta, C.A.)
Key people
Juan Eugenio Mayoral Renovales[1]
ProductsHard candy, sweets, bubble gum, toffees, gummies
Number of employees
Ponce: 300+[2]
Spain: 130[3]
Venezuela: unknown
Websitehttps://www.fiesta.es/es

History
Former headquarters of Ponce Candy Industries, on Avenida La Ceiba, Barrio Sabanetas, Ponce

The company was founded in Ponce, Puerto Rico, in 1940. It made candy from sugar obtained from sugar cane at the nearby Central Mercedita, also in Ponce. In the 1950s, a marketing company proposes the name "Fiesta" to the Ponce Candy management and Ponce Candy industries starts manufacturing its products under that name. At the same time, the company opens operations in Venezuela under the name "Fiesta C.A.". The same year, the company started manufacturing lollipops. In 1965 the company opens operations in Madrid at Alcalá de Henares, as "Fiesta, S.A.". In the 1970s the company experimented with a new lollipop that had candy stuffed with bubble gum and started marketing them in Spain. It named this bubble gum-stuffed lollipop "Kojak", after the movie character. It became a huge success. It would eventually be manufactured in Ponce and Venezuela under the Fiesta name. The bubble gum-filled lollipop began to be manufactured in Puerto Rico by for the prestigious U.S. based Charms Company.[11] In 1984, the "Fresquito" made its debut. It consisted of a candy on a stick sprinkled with hot flavoring.[12]

Company profile

The company had over 300 employees in Ponce,[13] and more than 130 in Spain.[14] The company manufactured in Puerto Rico, Spain, and Venezuela, but sold in those as well as other countries, including United Kingdom and The United States.[15] In Spain alone, the company had a distribution network with over 40,000 retail outlets.[16] In 2014, the company had a sales portfolio of 18.8 million euros.[17]

Liquidation

The 2014 sale of the company sought to execute two sales: on for the company itself (products, brand names, distribution network, manufacturing and production rights, etc.) and the physical facilities consisting of 26,800 m2 of space. The first was valued at 12 million euros and the later at 6.7 million euros.[18] Over 50 companies have shown interest in the sale, including some with the backing of KPMG, PricewaterhouseCoopers, Deloitte and Ernst & Young.[19] In a "first-of-its-kind", the sale is being done via online purchase proposals; the court-appointed liquidator assures this provides transparency and fairness.[20]

Fiesta jelly beans and sticky swirl candies were used in scenes of the extraterrestrial TV series "V".[21]

See also

References
  1. De momento el cierre de Fiesta se queda en un susto: 7 cuches que íbamos a echar mucho de menos. Directo al Paladar. Madrid, Spain. 22 October 2014. Accessed 28 February 2018.
  2. A educar con una dulce historia. Universia. Agustín López. Universidad del Sagrado Corazón. San Juan, Puerto Rico. 30 October 2002. Accessed 28 February 2018.
  3. Cierre de Fiesta: el fabricante de los Kojak y la piruleta irá a la liquidación. Huffington Post. 21 October 2014. Accessed 28 February 2018.
  4. Mensaje del Lcdo. Rafael Hernandez Colon con motivo al Natalicio del Ex-Alcalde de Ponce Rafael "Churumba" Cordero Santiago, el 24 de Octubre de 2011 en Ponce, Puerto Rico: Transcendencia Historica de Rafael Cordero Santiago y su Sentimiento Ponceñista. Fundacion Biblioteca Rafael Hernandez Colon. 24 October 2011. Page 5. Accessed 28 February 2018.
  5. De momento el cierre de Fiesta se queda en un susto: 7 cuches que íbamos a echar mucho de menos. Directo al Paladar. Madrid, Spain. 22 October 2014. Accessed 28 February 2018.
  6. Fiesta in the World. Fiesta: Empresa: Fiesta in the World. 2018. Accessed 12 March 2018.
  7. A educar con una dulce historia. Universia. Agustín López. Universidad del Sagrado Corazón. San Juan, Puerto Rico. 30 October 2002. Accessed 28 February 2018.
  8. Cierran en España fabrica de dulces de raíces puertorriqueñas. EFE. Primera Hora. San Juan, Puerto Rico. 21 October 2014. Accessed 28 February 2018.
  9. De momento el cierre de Fiesta se queda en un susto: 7 cuches que íbamos a echar mucho de menos. Accessed 28 February 2018.
  10. A educar con una dulce historia. Universia. Agustín López. Universidad del Sagrado Corazón. San Juan, Puerto Rico. 30 October 2002. Accessed 28 February 2018.
  11. Historia: The FIESTA brand and the bubble gum filled lollipop. Fiesta. Accessed 28 February 2018.
  12. Cierre de Fiesta: el fabricante de los Kojak y la piruleta irá a la liquidación. Huffington Post. 21 October 2014. Accessed 28 February 2018.
  13. A educar con una dulce historia. Universia. Agustín López. Universidad del Sagrado Corazón. San Juan, Puerto Rico. 30 October 2002. Accessed 28 February 2018.
  14. Cierre de Fiesta: el fabricante de los Kojak y la piruleta irá a la liquidación. Huffington Post. 21 October 2014. Accessed 28 February 2018.
  15. Fiesta busca otra oportunidad: El administrador concursal inicia la venta de la popular empresa de caramelos. Miguel Angel Garcia Vega. El Pais. Ediciones El Pais S.L. Madrid, Spain. 31 January 2015. Accessed 16 March 2018.
  16. Fiesta busca otra oportunidad: El administrador concursal inicia la venta de la popular empresa de caramelos. Miguel Angel Garcia Vega. El Pais. Ediciones El Pais S.L. Madrid, Spain. 31 January 2015. Accessed 16 March 2018.
  17. Fiesta busca otra oportunidad: El administrador concursal inicia la venta de la popular empresa de caramelos. Miguel Angel Garcia Vega. El Pais. Ediciones El Pais S.L. Madrid, Spain. 31 January 2015. Accessed 16 March 2018.
  18. Fiesta busca otra oportunidad: El administrador concursal inicia la venta de la popular empresa de caramelos. Miguel Angel Garcia Vega. El Pais. Ediciones El Pais S.L. Madrid, Spain. 31 January 2015. Accessed 16 March 2018.
  19. Fiesta busca otra oportunidad: El administrador concursal inicia la venta de la popular empresa de caramelos. Miguel Angel Garcia Vega. El Pais. Ediciones El Pais S.L. Madrid, Spain. 31 January 2015. Accessed 16 March 2018.
  20. Fiesta busca otra oportunidad: El administrador concursal inicia la venta de la popular empresa de caramelos. Miguel Angel Garcia Vega. El Pais. Ediciones El Pais S.L. Madrid, Spain. 31 January 2015. Accessed 16 March 2018.
  21. Fiesta busca otra oportunidad: El administrador concursal inicia la venta de la popular empresa de caramelos. Miguel Angel Garcia Vega. El Pais. Ediciones El Pais S.L. Madrid, Spain. 31 January 2015. Accessed 16 March 2018.
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