Poonam Mahajan

After her father's death, Poonam Mahajan formally joined politics on 30 October 2006 by becoming a primary member of the BJP at the age of 26.[10] In April of the following year, she was appointed as the General Secretary for Bharatiya Janata Yuva Morcha, Maharashtra unit.

In 2009, Poonam Mahajan contested her first election[11] and lost the Assembly Elections from Ghatkopar against Ram Kadam of Maharashtra Navnirman Sena.[12] Post this defeat, she continued working with the party in her organisational capacity and was appointed the National Vice President of the Bharatiya Janata Yuva Morcha, in 2010.[13]

Prior to the General elections in 2014, with an eye on strengthening the organisation, Poonam was appointed as the National Secretary of the BJP in 2013.[14] In the following year, she was given a ticket for the Lok Sabha elections from Mumbai North Central,[15] which was considered to be a stronghold of the Congress.[16] The seat was never won by the BJP since independence. Poonam Mahajan rose to national prominence by winning against incumbent two-time MP Priya Dutt by a margin of 1.86 lakh votes.

Given her performance in parliament and her appeal amongst the youth, in 2016, she took a national leadership position in BJP organisation as the National President of Bharatiya Janata Yuva Morcha (BJYM), the youth wing of the BJP.[17][18][19][20]

In 2019, Poonam was given the ticket to contest from Mumbai North Central once again,[21] which she won comfortably, beating her opponent Priya Dutt by a margin of 1.30 lakh votes.[19][20]

An avid animal lover, Poonam Mahajan has always been at the forefront of resolving all issues related to animal rights and welfare. She has also been an active contributor to issues related to environment conservation and protection.[22]

She also serves as a patron and mentor to Swachhalay,[23] a youth-driven non-profit organisation working to support PM Shri Narendra Modi’s Swachh Bharat Mision.[24] In 2016, Poonam co-founded Mumbai Youth Forum,[25] a youth-led non-profit that seeks to encourage greater collaboration between young people and elected representatives/policymakers, through the creation of a platform with the aim of promoting democratic values and inclusion.[26]

Mahajan played a key role in bringing the Global Citizen Festival to India,[27] which was headlined by Coldplay and Jay-Z and was held at MMRDA Grounds, BKC in her constituency.[28] This charity concert was the largest entertainment event ever held in India with over 80,000+ people[29] in attendance. Over INR 43 crores were raised as commitments from government, corporations, social influencers and development partners towards achieving the UN Sustainable Development Goals, which special emphasis on providing quality education, enabling gender equality, ending open defecation and providing clean drinking water to the people of India.[30] These commitments are set to impact the lives of over 51.6 crore citizens.[31]

Mahajan also served as the Parade Ambassador for the Elephant Parade of India, India's largest public exhibition.[32] 101 five-foot elephants painted by celebrated artists were on display at the Gateway of India.[33] Elephant Family along with the Wildlife Trust of India, through this parade, seeks to raise funds for the creation of 101 safe corridors for elephants. The Parade was supported by Royal Patrons, The Prince of Wales and The Duchess of Cornwall.[34]

She has also worked with the non-profit Kranti to provide quality education and a better life to the children of sex workers.[35][36]

Ahead of 2019 Lok Sabha elections, Poonam Mahajan ran one of the most innovative social media political campaigns in the country. Her team included many first time voters from across the country which were brought on board through a volunteer network campaign she launched on Instagram. According to Mid-Day, she received over 3,000 applications from across the nation within a day, with many young people applying to volunteer their time for her campaign. Under the hashtag #PoonamPhirSe, Poonam tried to woo the young first time voters of her constituency by launching innovative campaigns like #AskPoonam on Instagram, where followers asked her everything from why slums near Mumbai airport are not a concern for her to how she juggles her role as a mother of two with that of being an MP.[37] Her ‘young’ war room filled with first time voters received a lot of media coverage during election season. The young team launched ‘millennial’ merchandise, fusing pop culture with modern-day politics, to attract young first-time voters in Mumbai. T-shirts and other paraphernalia like pop sockets were distributed with printed content with millennial cultural references from sources like Game of thrones, Harry Potter and Star Wars.[38][39][40]

Under her leadership as the President of BJYM, her team launched 17 campaigns to attract young first-time voters from across the country.[41] The campaigns ranged from online initiatives like a national Volunteer Network and #PehlaVoteModiKo pledge campaign to offline initiatives like Vijay Sankalp Bike Rally and Campus Ambassador Programme.[42][43]

PM Narendra Modi addressed a mega rally two days before her election, organised in Bandra Kurla Complex in her constituency, Mumbai North Central.[44][45]

Poonam Mahajan is one of the few Parliamentarians in the country who has optimally utilized 100% of her MPLAD (Member of Parliament Local Area Development) Fund. According to her website, the funds were used for building 1,428 public toilets, community halls, paver blocks in societies, indoor and open gymnasiums, individual household latrines in slums, temples, beautification of gardens, among other initiatives.[46][47]

She introduced a number of Private Member Bills for the benefit of women, children, sex-workers, senior citizens and animals during her tenure from 2014 to 2019.[46] Some of the bills introduced by her are as follows:[48][49][46]

• The Protection of Children from Sexual Offences (Amendment) Bill, 2017: to enhance punishment for penetrative sexual assault, aggravated penetrative sexual assault and sexual assault against children.
• The Constitution (Amendment) Bill, 2015: to provide nominated representation to Overseas Indian Community in the Lok Sabha.
• The Sex Workers (Rehabilitation and Social Security) Bill, 2015: to end discrimination of sex workers in any field and implement the Honourable Supreme Court's order based on the Criminal Appeal number 135 of 2010 relating to 'Budhadev Karmaskar vs State Government of West Bengal' case.
• The Prevention of Cruelty to Animals (Amendment) Bill, 2015: to amend penal provisions of the Prevention of Cruelty to Animals Act, 1960 with an increased penalty to prevent the unnecessary pain and suffering to animals and to ensure that the act is a deterrent to animal abusers.
• The Maintenance and Welfare of Parents and Senior Citizens (Amendment) Bill, 2016
• The Right of Children to Free and Compulsory Education (Amendment) Bill, 2017 (Amendment of section 21)
• The Rights of Persons with Disabilities (Amendment) Bill, 2017 (Amendment of the Schedule)

• 1 Sep. 2014 onwards - Member, Standing Committee on Urban Development
• 8 Dec. 2014 onwards - Member, Committee on Private Members` Bills and Resolutions & Member, Consultative Committee, Ministry of Finance and Corporate Affairs
• 1 May 2016 - 30 April 2017 - Member, Committee on Estimates
• 9 May 2016 onwards - Member, Board of Governors - National Institute of Fashion Technology

• Member of Parliament (Since May 2014)
• Member, Parliamentary Standing Committee on Urban Development (1 Sep. 2014 onwards)[50]
• Member, Parliamentary Committee on Private Members` Bills and Resolutions (8 Dec. 2014 onwards[50]
• Member, Consultative Committee, Ministry of Finance and Corporate Affairs(8 Dec. 2014 onwards)[51]

• Vice-Chairperson of the task force for International Financial Services Centre (IFSC), Mumbai[52]
• Member of Board of Governors at National Institute of Fashion Technology (NIFT)[53]
• Chairman of the Maharashtra State Animal Welfare Board[6]
• President of the Maharashtra Basketball Association[54]
• Chairperson of Indo-Israel FICCI Forum of Parliamentarians[55]
• Co-Chair of Indo-Japan FICCI Forum of Parliamentarians[56]
• Patron of Mumbai Youth Forum[57]
• Patron of Swachhalay[58]
• Parade Ambassador, Elephant Family India[59]