Project Destination

Project Destination
Created by	National Commission for Culture and the Arts
Written by	Felinda Bagas
Directed by	Zig Dulay
Starring	Migo Adecer; Kate Valdez; Royce Cabrera;
Country of origin	Philippines
Original language	Filipino
No. of seasons	1
No. of episodes	6
Production
Budget	₱14 million
Release
Original network	GMA News TV
Original release	March 14 –; April 18, 2020

Project Destination is a Philippine television drama series directed by Zigs Dulay and is a co-production of private media company GMA Network and government agency National Commission for Culture and the Arts. It premiered on GMA News TV on March 14, 2020.

The series involves Andre (Migo Adecer) a Filipino-American vlogger returning to the Philippines from the United States to rediscover his Filipino roots.

Cast

Migo Adecer as Andre
Kate Valdez as Loret
Royce Cabrera as Jay
Yul Servo as Jojo, Andre's father
Angeli Bayani as Isabel, Andre's mother

Production

Project Destination is a joint production of GMA Network, under the GMA News and Public Affairs, and the National Commission for Culture and the Arts (NCAA). The series was directed by Zig Dulay.[1]

The NCAA conceptualized a teleserye or soap opera as a platform to promote "Filipino values" remarking that the government cultural agency could not just conduct lectures about values traditionally believing that such methods would not be receptive to the youth. A budget of ₱14 million was allotted by the NCAA for the project.[2]

The NCAA conducted two years of research as part of Project Destination's production conducting focus group discussion with various groups including indigenous groups, the academe, and the business sector and inquired them of what do they value "as a Filipino". The discussions were held using various dialects and languages.[2]

The NCAA were able to identify 160 values and trimmed down their list to just 19 by dropping values that have the same meaning or is similar to another. According to the agency the most common values they identify relate to "love for family" and "giving importance to education".[2]

Music

The theme song of Project Destination, "Dati'y Pangarap Lang Kita"[3] was performed by Aiza Seguerra.[2] and composed by NCCA Public Affairs and Information head Rene Napeñas.[3]

Broadcast

Project Destination aired every Saturday late afternoon on the GMA News TV starting March 14, 2020. The series had six episodes.[2]

References

"Kate Valdez and Migo Adecer, to work on a new project under GMA Public Affairs and the NCCA". GMA News. March 3, 2020. Retrieved June 13, 2020.
Arayata, Maria Cristina (March 4, 2020). "First NCCA teleserye highlights Filipino values". Philippine News Agency. Retrieved June 13, 2020.
Custodio, Arlo (March 14, 2020). "'Project Destination' tackles indigenous culture, social values and traditions". The Manila Times. Retrieved June 13, 2020.

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[1] "Kate Valdez and Migo Adecer, to work on a new project under GMA Public Affairs and the NCCA". GMA News. March 3, 2020. Retrieved June 13, 2020.

[pna-2] Arayata, Maria Cristina (March 4, 2020). "First NCCA teleserye highlights Filipino values". Philippine News Agency. Retrieved June 13, 2020.

[mt-3] Custodio, Arlo (March 14, 2020). "'Project Destination' tackles indigenous culture, social values and traditions". The Manila Times. Retrieved June 13, 2020.