Projekt Melody

Projekt Melody, or Melody (Japanese: メロディー) for short, is a 3D anime-styled live streamer, or VTuber. She first appeared when her Twitter account opened in July 2019, and she has live streamed on Chaturbate and Twitch since early 2020. During her first three days of Chaturbate streaming, Melody's Twitter followers rose from 700 to over 20,000, and her sudden rise in popularity had mixed reactions. In late 2020, Melody became a founding member of VShojo, one of the first VTuber talent agencies based in the Western world. She describes herself as an artificial intelligence.

Projekt Melody
First appearanceJuly 2019
In-universe information
SpeciesArtificial intelligence
GenderFemale
OccupationVTuber

Overview

DigitrevX, an American animator of anime-style 3D character models for VTubers, created Projekt Melody's original design.[1][2] She is rendered in real time using the game engine Unity.[3] She has purple and blue hair and an adhesive bandage on her nose, and her appearance was influenced by anime such as Ghost in the Shell and Hyperdimension Neptunia.[1][4]

Melody claims to be an artificial intelligence previously used to scan emails for malware, and that she developed an obsession for human sexuality when a set of pornographic pop-up ads corrupted her in 2019.[1][4] Her date of birth is listed as "July 7, 2000" (20 years old) and her first appearance was in July 2019 when her Twitter account opened, after which she posted a tweet declaring her desire to have a real body.[1][4] She describes herself as "the first...3D rendered hentai camgirl", and refers to the people comprising her fandom as "the Science Team".[2][5]

Live streaming

Chaturbate

Projekt Melody hosted her first stream on Chaturbate on February 7, 2020. During the three days after this stream, her Twitter follower count increased from 700 to more than 20,000.[1] On February 14, 2020 (Valentine's Day), she appeared fully nude for the first time.[4] While her streams are in progress, Melody uses a Lovense Lush, a Bluetooth-enabled bullet vibrator that reacts to donations from viewers.[5] She wore out two Lush vibrators by March 14, 2020, due to very high donation activity, which sometimes creates continuous vibrations for up to an hour.[5]

Twitch

On March 9, 2020, Melody made her live streaming debut on Twitch, where she was partnered before her first stream was broadcast.[6] By the stream's end, she had over 50,000 followers.[7]

On March 12, 2020, Twitch issued Melody a three-day suspension.[8][9] Reddit users speculated on several possible reasons for her Twitch suspension, such as having a vibrator visible on her bed, skin becoming visible under her shirt when it clipped, linking to NSFW content, and hentai publisher Fakku providing sponsorship.[8] On April 7, Twitch updated its nudity and attire policy, establishing new guidelines for acceptable levels of clothing coverage for all streamers on the website, including digital characters like Melody.[10][11] On November 4, Twitch issued Melody a second suspension due to DigitrevX making a DMCA filing related to a copyright claim over Melody's usage of her model.[9][12] The suspension was lifted the following day.[12]

On November 24, 2020, Melody announced the launch of VShojo, one of the first Western VTuber talent agencies. The agency's talents include her and six other English-speaking VTubers active on Twitch.[13][14][15]

Reception

Projekt Melody's popularity drew criticism from fellow webcam models, who argued that she does not experience the same degree of vulnerability as human models, and questioned if she belonged on Chaturbate.[2] Reddit user and digisexual subreddit moderator "xhumanist" said that Melody caters to the desires of sexually disenfranchised men who believe that they are more likely to find sexual and emotional satisfaction in the digital world than in real life.[4]

See also

References
  1. Cole, Samantha (February 10, 2020). "A 3D Hentai Camgirl Is Taking Over Chaturbate, and Human Models Are Worried". Vice Media. Archived from the original on February 16, 2020. Retrieved February 20, 2020.
  2. Thalen, Mikael (February 11, 2020). "This 3D Hentai Camgirl Is So Popular, She's Jeopardizing the Careers of Humans". The Daily Dot. Archived from the original on February 16, 2020. Retrieved February 20, 2020.
  3. Fox, Drew (February 11, 2020). "Anime Camgirl Quickly Amasses Following on Chaturbate". XBIZ. Archived from the original on February 20, 2020. Retrieved February 20, 2020.
  4. Ellis, Emma Grey (February 19, 2020). "Do Fans of Cartoon Porn Stars Hate (Real) Women?". Wired. Archived from the original on February 20, 2020. Retrieved February 20, 2020.
  5. ZenithTheOne (March 14, 2020). "Lewd Spotlight - Projekt Melody". LewdGamer. Archived from the original on March 17, 2020. Retrieved March 17, 2020.
  6. Ashcroft, Helen (March 11, 2020). "Twitch's Instant Partnering of ProjektMelody Proves They Only Support Sex That Sells". TheGamer. Archived from the original on April 12, 2020. Retrieved April 30, 2020.
  7. Penney, Andrew (March 9, 2020). "Virtual Chaturbate Star Projecktmelody Joins Twitch as a Partner". TheGamer. Archived from the original on March 14, 2020. Retrieved March 14, 2020.
  8. Penney, Andrew (March 13, 2020). "Twitch Suspends Amouranth and ProjektMelody on the Same Day". TheGamer. Archived from the original on March 14, 2020. Retrieved March 14, 2020.
  9. Hao, Dexter Tan Guan (November 4, 2020). "Projekt Melody Banned on Twitch Again, Partner Status Removed". Dot Esports. Archived from the original on November 5, 2020. Retrieved November 6, 2020.
  10. Ashcroft, Helen (April 8, 2020). "Even Projektmelody Isn't Excluded From Twitch's New Nudity and Attire Policy". TheGamer. Archived from the original on April 12, 2020. Retrieved April 12, 2020.
  11. "Update to Our Nudity and Attire Policy". Twitch. April 7, 2020. Archived from the original on April 7, 2020. Retrieved April 12, 2020.
  12. Smith, Callum (November 5, 2020). "Why Was Projekt Melody Banned on Twitch? Reason Revealed as Her Ban Is Over". HITC. Archived from the original on November 6, 2020. Retrieved November 6, 2020.
  13. Beresford, Trilby (November 24, 2020). "Talent Agency Launches With Focus on Vtubing". The Hollywood Reporter. Archived from the original on November 25, 2020. Retrieved November 25, 2020.
  14. Lyttle, Brandon (November 24, 2020). "New Western VTuber Brand VShojo Launches Starring Projekt Melody". Niche Gamer. Archived from the original on November 25, 2020. Retrieved November 25, 2020.
  15. Kok, William (November 29, 2020). "VShojo Enters the Vtuber World as the First Western Vtuber Agency". The Outerhaven. Archived from the original on November 29, 2020. Retrieved November 30, 2020.
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