QMobile

QMobile (Urdu:کیو موبائل) is a Pakistani consumer electronics marketing company which markets smartphones in Pakistan.[2] It is one of the largest smartphone marketing brand in Pakistan with an estimate of one million mobile phones sold monthly.[3][4] QMobile is not a manufacturer; phones are imported from vendors in China and sold under its own brand.[5]

QMobile
کیو موبائل
TypePrivate Company
IndustryTelecommunications, Audio, Consumer Electronics
Founded2009 (2009)
Headquarters
Karachi
,
Pakistan
Area served
Pakistan
ProductsBar Phone, Smartphone, Tablets
RevenuePKR 20 billion (2017)[1]
OwnerBalaj Hussain [2]
SubsidiariesQBeats Music (qbeats.com.pk)
Websitewww.qmobile.com.pk

QMobile was launched in 2009. Being the first local mobile phone company to enter a saturated market, it has penetrated quite deeply. The wide range of phones offered by Qmobile caters multiple segments of Pakistani market. The smartphone series under the subbrand of Noir revolutionized the smartphone industry in Pakistan. It gave the other major players in the smartphone industry an idea about the potential of Pakistani market. Qmobile acted as a dent on traditional phones and new entrants soon made their way into Pakistan as well. QMobiles are popularly known for their low- and mid-ranged smart and mobile phones.[6][7]

QMobile’s range of devices includes some tablets and dozens of phones including touchscreen, QWERTY, and WiFi, all running Android OS. A windows phone named QMobile W1 was also launched in 2015. QMobile launched the first Android One smartphone in Pakistan. With the passage of time Qmobile has lost its popularity and eventually its market share to other brands. But in August 2020 it made a return with View Max series, which gained significant popularity in Pakistan. [8][9][10]

Branding

QMobile appointed Ertugrul Ghazi famed Esra Bilgic as its Brand Ambassador for their View Max series.[11][12]

Other than this Qmobile has been branding various celebrities with their brand which includes giant names like Kareena Kapoor, Fawad Khan, Emraan Hashmi, Arjun Kapoor.

References
  1. Baloch, Farooq (7 April 2013). "QMobile: Conquering the Pakistani market, one phone at a time – The Express Tribune". tribune.com.pk. Archived from the original on 11 April 2014. Retrieved 11 April 2014.
  2. "Rising stars: The man behind Q Mobile's success – The Express Tribune". tribune.com.pk. The Express Tribune. 1 September 2013. Archived from the original on 19 March 2014. Retrieved 19 March 2014.
  3. "QMobile Leads Handset Shipments in Pakistan with 1 Million Imports Every Month". 2014-03-24. Retrieved 2016-06-17.
  4. "Q Mobile reveals its New & Refreshed Look". www.thenews.com.pk. Retrieved 2016-06-17.
  5. "QMobile: Conquering the Pakistani market, one phone at a time - The Express Tribune". The Express Tribune. 2013-04-07. Retrieved 2017-06-23.
  6. "QMobile: Conquering the Pakistani market, one phone at a time - The Express Tribune". tribune.com.pk. The Express Tribune. 7 April 2013. Retrieved 7 April 2014.
  7. "Rising stars: The man behind Q Mobile's success - The Express Tribune". The Express Tribune. 2013-08-31. Retrieved 2016-06-17.
  8. "Archived copy". Archived from the original on July 7, 2015. Retrieved July 7, 2015.CS1 maint: archived copy as title (link)
  9. "Bar Phones - QMobile Pakistan". qmobile.com.pk. 19 March 2014. Archived from the original on 19 March 2014. Retrieved 19 March 2014.
  10. "Tablets - QMobile Pakistan". qmobile.com.pk. 19 March 2014. Archived from the original on 19 March 2014. Retrieved 19 March 2014.
  11. "Esra Bilgic Joins QMobile as Brand Ambassador". Lens. 2020-07-13. Retrieved 2020-07-13.
  12. "Esra Bilgic is now brand ambassador for Jazz 4G". INCPak. 2020-07-31. Retrieved 2020-08-01.
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