RTR Sports

RTR Sports LTD is a British consultancy firm specializing in sport marketing with headquarters in London. It was founded in 1999 by Riccardo Tafà. Its main focus is providing personalized services to companies wishing to use sport as a communication tool in order to reach their reference market in a targeted way.

RTR Sports LTD.
IndustrySport marketing
Founded1999
HeadquartersLondon, UK
Key people
Riccardo Tafà (founder)
Websitewww.rtrsports.co.uk/

History

In 1999, after several years in the UK sports sponsorship industry with clients such as Williams F1,[1] Riccardo Tafà chose to open his own independent sports marketing agency and RTR Sports Marketing was born.

With a special focus on motorsports, RTR built a large and trasversal portfolio, working with various brands and personalities, such as Infostrada, Ducati, Honda, Yamaha Motor Racing, VidiVici,[2] Valentino Rossi, Abarth, Toro Rosso, Coca-Cola, Acer Inc., BMW, EA Sports and many more.

Nowadays, RTR Sports Marketing is one of the few Authorized Agencies for Dorna Sports, the commercial rights holder for the motorcycling sport of Moto GP, and keeps on working with many national and international clients wishing to use sports as a communication platform.

In 2007, RTR Sports S.r.l. played a fundamental role in reaching a licensing agreement between Black Bean Games and FG sports obtaining exclusive rights for publishing the Superbike World Championship video games.[3]

References
  1. (in Italian) "Le attività per comunicare le sponsorizzazioni", from sponsornet.it website
  2. (in Italian) "Lonsdale e RTR Veste vip e sportivi allo shoot out beach di Riccione", from pubblicitaitalia.it website
  3. (in English) "Milestone Takes First Place with SBK again", from gamesindustry.biz website
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