Right Guard

The brand was introduced in 1960 by The Gillette Company as the first aerosol deodorant.[2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006.[3]

Right Guard targets sports enthusiasts, as portrayed through its advertising from the late 1980s to the late 1990s.

From 1969 to 1976, commercials featured a man looking into a mirror to see another man looking back. Chuck McCann played the energetic man who says, "Hi, guy!", looking back at the confused man (played by Bill Fiore), who yells, "Mona!"[4][5] The BBDO campaign began with the need to show two different cans of Right Guard, one the traditional product, and the other with a more advanced formula.[5]

Gillette's "Cool Spray" form factor (introduced in 2004) sprayed deodorant vertically from the top of a rounded cylinder upon depression of a side-mounted trigger. No protective cap was needed; a twist-motion procedure locked and unlocked the contents. The form, by design firm Herbst Lazar Bell, won the 2005 personal care award at The Institute of Packaging Professionals' AmeriStar packaging awards.[6] The form was discontinued in 2012.

Right Guard comes in the forms of invisible solid, deodorant stick, clear gel, and aerosol. It used to come in a clear stick, but this appears to have been discontinued by the manufacturer without notice.

Right Guard has three sub-brands: Best Dressed Collection, Xtreme Defense, and Sport.