Rose Marcario

Rose Marcario is the former CEO of outdoor apparel company Patagonia.[1] She joined the company in 2008 as CFO, and Patagonia's profits have tripled since then.[2] After she was hired, she evaluated Patagonia's production processes and revised them to be more environmentally friendly, by eliminating waste and excess packaging materials.[3]

Prior to joining Patagonia, Marcario spent 15 years in private equity.[2] She earned a BS in Business and Finance from the University of Albany and an MBA at California State University, Los Angeles.[4] She currently serves on the Board of Trustees at Naropa University.[4]

Employee child care facilities

Marcario has been a vocal supporter of on-site child care,[5] which Patagonia established in 1983. Under her leadership, 100 percent of the company's working mothers have returned to work after giving birth.[6][7] On June 1, 2017, Marcario opened an on-site child care facility at Patagonia's distribution center in Reno, Nevada.[8] Marcario believes that employer-operated child care facilities are the answer to getting more women on company boards and in CEO positions.[8]

Politics

In February, 2016, Marcario and Patagonia founder Yvon Chouinard made a public statement about the company's commitment to public lands by choosing to withdraw the company's participation[9] from the annual Outdoor Retailer show trade show. The show was hosted in Salt Lake City, Utah, and Marcario and Chouinard said they were protesting Utah Governor Gary Herbert's attempts to rescind the Bears Ears National Monument.[10] Marcario is often a spokeswoman for Patagonia's stance on public lands,[11] and other outdoor industry companies often follow the lead of Patagonia.[12] Her decision to use the company's participation in Outdoor Retailer as a bargaining tool[13] to change Herbert's stance on public lands spurred a boycott of the trade show,[14] which put the $887 billion outdoor recreation industry[15] into the national spotlight.[16][17] Marcario and Patagonia said the brand would boycott the show, one of Salt Lake City's most profitable annual conventions,[18] unless the state's elected officials backed down on their efforts to rescind Bears Ears.[19] Many other companies said they, too, would boycott the show in solidarity with Patagonia,[20][21] which caused Outdoor Retailer and the Outdoor Industry Association to seek a new home for the show in a state deemed more friendly to public lands.[22]

Patagonia has sought to mobilize its customers over Trump's executive order to reduce some national monuments, particularly Bears Ears National Monument,[23] and has sued the Trump administration over the matter.[24][25]

Marcario closed Patagonia's doors on Election Day in 2016 to raise awareness about the importance of voting.[26] Four days after the inauguration of President Donald Trump, she spoke out against the Trump administration in defense of public lands and the fight against climate change.[27][28][29]

Departure from Patagonia

On June 10, 2020, Marcario announced she was stepping down as President and Chief Executive Officer of Patagonia, effective June 12, 2020.[30][31]

References
  1. "Patagonia CEO Rose Marcario Fights The Fights Worth Fighting | Fast Company". Fast Company. 2015-01-06. Retrieved 2017-03-26.
  2. "Patagonia CEO: 'There's No Way I Should Make One Decision Based On Quarterly Results'". Business Insider. Retrieved 2017-06-02.
  3. "The woman driving Patagonia to be (even more) radical". Fortune. Retrieved 2017-04-01.
  4. "Rose Marcario: Executive Profile & Biography - Bloomberg". www.bloomberg.com. Retrieved 2017-06-01.
  5. "Patagonia's CEO Explains How To Make On-Site Child Care Pay For Itself". Fast Company. 2016-08-15. Retrieved 2017-06-02.
  6. "The CEO of Patagonia makes a convincing business case for this unorthodox perk|".
  7. Jackson, Joe (2017-01-20). "The Outdoor Industry Has Too Many White Dudes". Outside Online. Retrieved 2017-04-01.
  8. "Patagonia CEO: Open childcare center to get more women in top posts". Reno Gazette Journal. Retrieved 2017-06-03.
  9. "Utah asks Trump to rescind Bears Ears NM, Patagonia pulls out of Outdoor Retailer". SNEWS Be an Industry Insider. Retrieved 2017-06-01.
  10. "One CEO's Battle Plan For Protecting Our National Parks". GOOD Magazine. 2017-03-01. Retrieved 2017-05-31.
  11. Johnson, Kirk (2017-04-14). "Siege Has Ended, but Battle Over Public Lands Rages On". The New York Times. ISSN 0362-4331. Retrieved 2017-06-02.
  12. "Yvon Chouinard, Peter Metcalf put pressure on Utah for fighting public lands". SNEWS Be an Industry Insider. Retrieved 2017-06-02.
  13. Taylor W. Anderson. "'We're going to have to part ways,' Utah guv told Outdoor Retailer execs after Bears Ears 'ultimatum'". The Salt Lake Tribune. Retrieved June 2, 2017.
  14. "Three more brands pull out of Outdoor Retailer". SNEWS. Retrieved June 2, 2017.
  15. Jason Blevins (April 25, 2017). "Outdoor recreation spending hits $887 billion, fueling fight to protect public lands". The Denver Post. Retrieved June 2, 2017.
  16. Turkewitz, Julie (May 14, 2017). "Battle Over Bears Ears Heats Up as Trump Rethinks Its Monument Status". The New York Times. Retrieved June 2, 2017.
  17. Juliet Eilperin (February 18, 2017). "Outdoor industry pulls trade show from Utah, citing Bears Ears feud". The Washington Post. Retrieved June 2, 2017.
  18. "Outdoor Retailer Expo Returns to Salt Lake, Brings $20m in Spending" (Press release). Utah Business. January 9, 2017. Retrieved June 3, 2017.
  19. "2 more companies join boycott of Outdoor Retailer shows in Utah". The Denver Post. Associated Press. Retrieved June 3, 2017.
  20. Erin Alberty (February 14, 2017). "More companies pull out of Outdoor Retailer show over Utah policies". The Salt Lake Tribune. Retrieved June 3, 2017.
  21. Wattles, Jackie (February 11, 2017). "Outdoor retailers boycott Utah over public land policies". CNNMoney. Retrieved June 2, 2017.
  22. Erin Alberty (February 17, 2017). "Outdoor Retailer is leaving Utah over public lands issues, a move Herbert calls 'offensive'". The Salt Lake Tribune. Retrieved June 2, 2017.
  23. "Why Patagonia Is Using 360-Video To Defend Bears Ears National Monument". Fast Company. March 8, 2017. Retrieved June 2, 2017.
  24. David Gelles. "Patagonia v. Trump". The New York Times, May 5, 2018.
  25. Seipel, Brooke (April 26, 2017). "Patagonia threatens to sue Trump over national monuments order". TheHill. Retrieved June 2, 2017.
  26. Kaufman, Alexander C. (2016-10-28). "Patagonia Is Completely Shutting Down For Election Day". Huffington Post. Retrieved 2017-06-01.
  27. "Brands In The Age of Trump: A Survival Guide". Fast Company. 2017-03-09. Retrieved 2017-06-01.
  28. "Patagonia has vowed to fight Trump on his order to shrink national monuments — here's why". Business Insider. Retrieved 2017-05-31.
  29. Johnson, Kirk (2017-04-14). "Siege Has Ended, but Battle Over Public Lands Rages On". The New York Times. ISSN 0362-4331. Retrieved 2017-05-31.
  30. "PATAGONIA CEO ROSE MARCARIO STEPPING DOWN". Patagonia Works. Patagonia. Retrieved 11 June 2020.
  31. Beer, Jeff. "EXCLUSIVE: Patagonia CEO Rose Marcario is stepping down". FastCompany. FastCompany. Retrieved 11 June 2020.
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