RotoHog

RotoHog is also the provider of nba.com's NBA Stock Exchange and commissioner games[5] and Brazilian media company Grupo RBS's first ever Fantasy Soccer game.[6] In 2009, RotoHog began to provide games for Fox Sports en Español and the AVP Pro Beach Volleyball tour.[7] [8]

In June 2009, RotoHog closed a multi-year deal with Sporting News to power the sports media company's suite of fantasy sports games. Sporting News VP Jeff Gerttula commented, "In order to take our games to the next level, we wanted to align with somebody intensely focused on the space, was committed to a strong [business-to-business] solution, and wasn’t satisfied with developing the same old off-the-shelf products," [9]

In March 2010, RotoHog began powering the MySpace Bracket Challenge for the 2010 NCAA college basketball tournament. At the same time, the company announced that it would be launching its first commissioner-style baseball game on its own site.[10]

Trading Floor

Buy Order

Like most fantasy sports games, the core elements of RotoHog's flagship stock exchange game involve building a team and setting a line-up to earning points. To this traditional core game, RotoHog adds a liquid market for players that all team managers use to trade players. Players can be traded at almost any time and player prices reflect up-to-the minute supply and demand. This trading system removes many of the problems with unfair trades or collusion between managers that can occur in traditional fantasy games.[11]

RotoHog also provides a social networking platform that allows users to compete in unlimited size leagues grouped by location, team allegiance, company affiliations, or local watering holes in addition to smaller traditional private leagues made up of a dozen or so friends.[12] This social networking platform allows diverse groups to create custom leagues for their members. For example, the non-profit group Hire-a-Hero used RotoHog as a way to help military veterans connect with each other and transition back to civilian life.[13] RotoHog have agreed to donate a portion of the advertisement revenue received from the Military Fantasy Football League (MFFL) to the Hire-a-Hero program. They have also decided to donate the $10 received for their premium statistical service, with which users can register to receive the latest news, injury reports and scouting reports from the site.[14]

Sports Composite DE, Inc., the company that operates the RotoHog website, was founded by entrepreneur David Wu and Wharton Business School Professor Kent Smetters in 2006 and is based in Inglewood, California.[18][19] Kelly Perdew, winner of The Apprentice Season 2, was named CEO in May 2008.[20]

The company raised $6 million in its first venture round in August 2007. This funding was raised via DFJ DragonFund China and Mission Ventures, with additional investment coming from Allen & Co. and SCP Worldwide.[21][22] StubHub, an online marketplace, co-founder Jeff Fluhr also invested in the online firm.[23]

The company raised an additional $2 million in March 2009. The round was led by Mission Ventures and DFJ Dragon.[24]

The company's board of directors includes Leo Spiegel of Mission Ventures and Andy Tang of DFJ DragonFund China.[25]

Sports Composite DE, Inc. earns revenues from advertising and optional statistical packages. RotoHog leagues and competitions have been sponsored by ex-American football player Marshall Faulk and hall of fame baseball players Fred Lynn, Wade Boggs, and Ozzie Smith.

In December 2008, RotoHog along with domain name company, GoDaddy.com, launched an NFL Playoff Game on Facebook. RotoHog used the game to entice users to play other its other games, while GoDaddy used the game to gain exposure to the RotoHog and Facebook communities while supporting its Super Bowl ad campaign.[26]

In April 2009, RotoHog developed an exclusive partnership with RazorGator that will allow RotoHog users to purchase tickets to live events through the global ticket reseller.[27]

• Official Site
• Hardball Times: Building a statistical model for RotoHog