Royal Purple (lubricant manufacturer)

The company was founded in 1986 by John Williams, a synthetic oil developer and later consultant. Due to a customer who said he had never seen purple oil, Williams named the product Royal Purple.[6] Producing synthetic oil using its own additives,[7] the company grew and in 2004 completed a 125,000 square foot production facility in Porter, Texas.[8] That same year they acquired a US federal trademark for the exclusive use of purple containers for lubricants.[8][9] In 2011 Royal Purple had an annual income of 109.5 million dollars,[1] and in 2012 was sold in over 25,000 outlets worldwide.[10] In July 2012 Royal purple got a new owner when it was sold for 335 million dollars to Calumet Lubricants and is now part of their Branded Products Division.[11][12][13]

In 2010 Royal Purple cooperated with DJ Funkmaster Flex to promote its products.[14] Royal Purple announced on September 25, 2013 that it would sponsor the Las Vegas Bowl for three years, from 2013 to 2016.[15] The deal is worth more than one million dollars a year.[16][17][18][19] Royal Purple is the official lubricant for Lingenfelter Performance Engineering.[20] And has partnered with many other organizations such as GRC and Rally Cross.

• Official website
• Western Canadian industrial lubricant distributor