Ruth Gaviria

Ruth Gaviria is a Colombian businesswoman.[1] She is known as the first chief marketing officer of the American media company Entercom[2] and former executive vice president of corporate marketing at the Spanish-language broadcast television network Univision.[3]

Ruth Gaviria
Born1961
Alma materTulane University
OccupationChief Marketing Officer, Entercom
EmployerEntercom
Children1

Early life

Gaviria was born in 1961 and graduated from Tulane University with a degree in genetics.[4]

Career

Beginning in 1987, Gaviria worked for companies such as Miller Brewing Company and Procter & Gamble.[5][6] In 1992, she joined Colgate-Palmolive as the director of multicultural markets. Advertising Age recognized her work at Colgate on its "The Marketing 100" list.[7] In 1999, Gaviria became the vice president of marketing and sales at Fusion Networks.[8]

Gaviria has also worked as the director of marketing for People en Español, the vice president of Hispanic ventures at Meredith Corporation[9] [10] and developed the lifestyle magazine, Siempre Mujer.[11] In 2010, she began working as a senior vice president of corporate marketing for the Spanish language television broadcaster, Univision.[12] Gaviria became executive vice president of corporate marketing at Univision in July 2013.[13] She also rebranded the UniMás network.[14]

Gaviria was named the first chief marketing officer of Entercom in February 2016.[15] She has been recognized by Fast Company and AdAge as one of the "Top 100 Most Creative People in Business"[16] and "Top Women to Watch",[17] respectively, and is a board member for the Library of American Broadcasting, American Lebanese Syrian Associated Charities and St. Jude Children's Research Hospital.[18]

References
  1. "La Colombiana detrás de la Estrategia de Univision" (in Spanish).
  2. "Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue".
  3. "The Marketing 100".
  4. Weisler, Charlene (14 December 2016). "Spanning All Media:Q&A With Entercom's Ruth Gaviria". MediaPost.
  5. Fybush, Scott (3 August 2017). ""Come on, Radio is Fun"". RadioWorld.
  6. del Valle, Elena (17 March 2008). "Listen to Podcast Interview With Ruth Gaviria, Executive Director, Meredith Hispanic Ventures about Meredith's Spanish Language Publications". Hispanic Marketing and Public Relations.
  7. http://adage.com/article/news/marketing-100/57768/
  8. https://www.bloomberg.com/research/stocks/private/person.asp?personId=10080105&privcapId=395750
  9. http://adage.com/article/hispanic-marketing/latinas-technically-savvy-chief-household-officers/136162/
  10. "Univision Promotes Ruth Gaviria to EVP of Corporate Marketing".
  11. "Meredith Launches Original Spanish-language Women's Mag".
  12. https://www.mediamoves.com/2016/02/gaviria-named-cmo-at-entercom.html
  13. http://www1.produ.com/noticias/108408
  14. http://www.latinheat.com/the-biz/univision-promotes-ruth-gaviria-to-evp-of-corporate-marketing/
  15. http://www.adweek.com/brand-marketing/entercoms-marketing-chief-wants-turn-volume-madison-avenue-174845/#/
  16. "Ruth Gaviria, Most Creative People".
  17. "Women To Watch: Ruth Gaviria, Univision Communications".
  18. "St. Jude celebra su conexión con la comunidad hispana" (in Spanish).
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