SDF Group

SDF, a multinational group based in Treviglio (Bergamo) in Italy, and is one of the world's leading manufacturers of tractors, harvesting machines, diesel engines and agricultural machinery. The group's products are commercialised under the brand names SAME, Lamborghini Trattori, Hürlimann, DEUTZ-FAHR and Grégoire. The tractors produced by the group cover a power range from 25 to 440 HP, while its harvesting machines cover a range of powers up to 395 HP.

For the German tractor manufacturer, see Deutz-Fahr.

SDF
IndustryMechanical Engineering
Founded1927 (1927) in Treviglio, Italy
HeadquartersTreviglio (Bergamo),
Italy
Key people
Vittorio Carozza – Chairman Lodovico Bussolati – CEO
Products
Revenue1,373 billion (2018)
Number of employees
4259 (2017)
Websitewww.sdfgroup.com
SAME Tractors - Frutteto ActiveDrive
Deutz-Fahr Tractors - 9 Series

History of the group
Cassani tractor in action (year 1929)
Lamborghini Tractors - Strike

The history of the group dates back to 1927, with the creation of one of the first tractor powered by a diesel engine, by brother Francesco and Eugenio Cassani. In 1942 the foundation of the company SAME (Società Accomandita Motori Endotermici) in Treviglio (Bergamo) crowned the company's founders' dream. After buying Lamborghini Trattori S.p.A. in 1973 from its founder Ferruccio Lamborghini, SAME embarked on a strategy of growth through acquisitions.

With its acquisition of Hürlimann in 1979, the company changed its name to SAME-Lamborghini-Hürlimann (S-L-H).[1] In 1995, the group acquired DEUTZ-FAHR from the German group KHD, changing name definitively to SAME DEUTZ-FAHR. SAME DEUTZ-FAHR India was founded in 1996. From 2003 to 2012, SDF was a shareholder in the German group Deutz AG; In 2003, the group acquired 10% of the Finland based company Sampo-Rosenlew, which specialised in the production of components and 4 and 5 straw walker combine harvesters. This shareholding was subsequently sold. In 2005, following its acquisition of the Croatia based company Ðuro Ðaković, the group founded the company DEUTZ-FAHR Combines, through which it now produces DEUTZ-FAHR branded components and combine harvesters. In 2008, the Same DEUTZ-FAHR Historical Archives and Museum was established at the group's main headquarters in Treviglio. In 2011, the group acquired Grégoire A/S, a company which specialised in equipment for wine farming, olive oil farming, pruning and for the treatment and harvesting of grapes and olives. Also in 2011, SDF initiated a joint venture in China with Shandong Changlin Machinery. In 2014, the company SAME DEUTZ-FAHR Traktör Sanayi ve Ticaret A.Ş. was founded in Istanbul, Turkey[2] and the company Agricoltural Equipment in China is acquired. In 2016 SDF acquires the majority of the Chinese business.

Global operations

SDF has 8 production sites, 13 commercial branches, 2 joint ventures, 155 importers and over 3,100 dealers. In 2017 the company recorded a revenue of €1,325 billion.

Production plants

  • Treviglio (Italy): mid and mid-high power tractors from 70 to 170 HP
  • Lauingen (Germany): mid and mid-high power tractors from 120 to 440 HP
  • Županja (Croatia): combine harvesters from 222 to 395 HP
  • Ranipet (India): low and low-mid power tractors from 35 to 120 HP, diesel engines from 30 to 170 HP.
  • Châteaubernard (France): machines for grape and olive harvesting from 125 to 185 HP
  • Bandirma (Turkey): mid-power tractors from 50 to 105 HP
  • Linshu (China): tractors from 25 to 270 HP, harvesting machines, from 32 to 140 HP
  • Suihua (China): tractors with 210 HP

Awards

Tractors produced by the SDF group have earned numerous awards and accolades over the years. These include:

Year Products Award Country
2013 DEUTZ-FAHR 7250 TTV Agrotron Red Dot Product Design Award[3] Germany
2013 DEUTZ-FAHR 7250 TTV Agrotron Tractor of the year and Golden Tractor for the Design[4] Italy
2014 DEUTZ-FAHR 7250 TTV Agrotron Compasso d'oro[5] Italy
2014 Lamborghini Nitro Red Dot Product Design Award[6] Germany
2014 Lamborghini Nitro 130 VRT Golden Tractor for the Design[7] Germany
2015 DEUTZ-FAHR Driver Extended Eyes Agritechnica Innovation Award Germany
2016 SAME Frutteto ActiveDrive Tractor of the Year: best of specialised Germany
2016 DEUTZ-FAHR Serie 6 Cshift Maschine des Jahres Germany
2017 DEUTZ-FAHR 6215 RCshift Tractor of the Year: Best Design Italy
2017 SAME Frutteto ActiveDrive Machine of the Year 2017 France
2019 DEUTZ-FAHR Agrolux 55 4WD Indian Tractor of the Year 2019 - Best 4WD tractor of the Year India
2019 DEUTZ-FAHR Agrolux Profiline 80 Indian Tractor of the Year 2019 - Best tractor above 60HP India
2019 DEUTZ-FAHR Agromaxx 4060E Farm Power Awards 2019 - Latest Innovation of the Year India
2020 DEUTZ-FAHR Agromaxx 4050E Farm Power Awards 2020 - Best Tractor of the Year 41-50HP India

References
  1. SAME, company history http://www.cultureimpresa.it/10-2013/italian/primo02.html
  2. SAME company history and acquisitions, from official website http://www.samedeutz-fahr.com/it/azienda/storia
  3. http://red-dot.de/pd/online-exhibition/work/?code=2013-16-6090
  4. "Archived copy". Archived from the original on 7 March 2015. Retrieved 10 March 2015.CS1 maint: archived copy as title (link)
  5. http://www.adi-design.org/xxiii-compasso-d-oro-adi-i-vincitori.html
  6. http://www.red-dot-21.com/products/lamborghini-nitro-agricultural-tractor-21257
  7. "Archived copy". Archived from the original on 6 March 2015. Retrieved 10 March 2015.CS1 maint: archived copy as title (link)

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