Sally Obermeder

In November 2012 Obermeder launched a lifestyle blog – swiish.com.[1] The website focuses on living a luxe for less lifestyle. It covers a range of topics including fashion, beauty, health, home and family. In 2015, swiish.com also expanded into an online store selling fashion, accessories and homewares, along with products and accessories for Super Green Smoothies.

Obermeder's first book Never Stop Believing[2] was released in April 2013, through Allen & Unwin. Obermeder shares her story in a memoir about her struggle to succeed in the world of commercial television and her battle with cancer.

During her cancer recovery, Sally discovered green smoothies as a way to get her health back on track. Drinking one smoothie a day, Sally lost more than 15 kilograms.[3] It was this success that prompted her and her sister, Maha Koraiem, to write their first book together, Super Green Smoothies.

Obermeder released her e-book Super Green Smoothies[4][5] in September 2014 with her sister Maha. The book is filled with green smoothie recipes created for weight loss and health. In April 2013, a paperback version of it was published by Allen and Unwin. The book is now in its 12th reprint and has sold over 120,000 copies, making it the bestselling smoothie book in Australia.[6] Super Green Smoothies was the third highest-selling non-fiction book of 2015.[7]

In March 2016, they released The Good Life, a cookbook full of easy to make meals they love to cook.[8]

In September 2017, they released their third cookbook, Super Green, Simple and Lean[9] with over 140 recipes for smoothies, salads, bowls, and snacks.[10]

After success with their smoothie book in 2015, Obermeder and her sister launched their first Super Green Smoothie 30 Day Smoothie Challenge.[11][12] The challenge requires participants to drink one super green smoothie every day for 30 days, using the recipes provided. The challenge drew hundreds of participants and received extremely positive feedback, with many participants claiming they experienced increased energy and weight loss. Obermeder and Koraiem launched their second program, called the 'Summer Body Challenge', in December 2015, which includes a 4-week meal and exercise plan in addition to 30 Super Green Smoothie recipes.[13][14] With advice from fitness instructors and nutritional experts, the challenge is specifically designed help participants lose weight and live a healthier lifestyle.

In 2017, Sally joined the Macquarie Radio Network as the host of her own talkback show, Better Living with Sally Obermeder, on Talking Lifestyle. The show provides the latest news and views on topics including fashion, beauty, health and family. The show is live Saturdays from 1-2pm and can be streamed on www.talkinglifestyle.com.au and is broadcast on 954AM in Sydney, 882AM in Brisbane, and 1278AM in Melbourne.[15]

Obermeder's career with Seven Network began when she joined the Sydney Weekender team in 2005. Out on the road for the weekly travel and lifestyle show, Obermeder covered a mix of stories. In the same year Obermeder also presented the New Zealand special of Mike Whitney's Walkabout, a national travel series which aired in 2005 and 2006.

In 2008, Obermeder joined the network's former evening current affairs show Today Tonight as National Entertainment and Lifestyle Reporter, she remained in the position until 2013. In the position, she conducted over 200 celebrity interviews, her most notable include Beyonce, Angelina Jolie, Hugh Jackman, Mark Wahlberg, Jonah Hill, Eva Mendes, Justin Timberlake, Salma Hayek, Will Ferrell, Elle Macpherson and Jon Bon Jovi.

Previous to her commencement at Seven Network, Obermeder sourced, scripted, produced and presented her own segments on Channel 31's Not The Movie Show, a film and entertainment program.

In 2013, Obermeder was appointed co-host of the Seven Network's afternoon show The Daily Edition alongside Tom Williams, Monique Wright and Kris Smith. The show was a combination of breaking news, live interviews and entertainment updates. The live panel show aired on weekdays at 2pm before it was axed in June 2020. Obermeder left the Seven Network following its final episode on 26 June 2020.[16][7]

Regarded as an accomplished compere, Obermeder is sought after as Master of Ceremonies for awards nights, fashion launches and corporate functions. She has worked with Westfield, Myer's' 'Fashions on the Field', The Melbourne Cup and The Australian Tourism Association. She has also MC'd for Khloe Kardashian and Kim Kardashian's Westfield appearances in Australia.

Obermeder is an ambassador for the National Breast Cancer Foundation, The Sony Foundation. and also works with the Nelune Foundation and The Breast Cancer Network of Australia.[17] In addition, Obermeder has recently launched her own charitable initiative, 'Wish bySwiish' where with her team at SWIISH they try to bring a little joy and happiness into the lives of breast and ovarian cancer sufferers, by turning their wishes into reality.

In October 2015 Obermeder was announced as the ambassador for Avon Cosmetics. She has also featured in campaigns for Westfield,[18] Priceline,[19] and The ATC Spring Racing Carnival.

After completing a Bachelor of Commerce, Obermeder worked in finance and investment banking, before leaving to pursue a career in television in 2003.

Obermeder is also a fully qualified personal trainer and pilates instructor.

Once her daughter was born, Obermeder started eight months of chemotherapy. This experience, alongside being mother to a newborn baby, has been the most exhausting, but also most strengthening of her life.[23] Obermeder and her colleagues and friends in the television industry staged a fundraising event at The Beresford in February 2012.[24]

Obermeder attended the InStyle magazine 'Women of Style Awards' in May 2012. She received a standing ovation for her speech in which she discussed the meaning of style, and what she has learnt through her battle with cancer while also being a new mum.[25] Obermeder has also written a book about her experience.[26]

In June 2012 Obermeder underwent her first mastectomy and from July to September 2012 she received radiotherapy treatment. The second mastectomy and reconstruction surgery occurred in September 2012.

In October 2012 Obermeder underwent extensive testing and was given the all clear – exactly one year from the initial cancer diagnosis.[27] She continues her publicity campaign for breast cancer awareness.

In 2016, Obermeder celebrated passing the five year all-clear mark.[28]