Scrub Daddy

Scrub Daddy is a cleaning tools company best known for a sponge that it manufactures, also called Scrub Daddy, that is in the shape of a smiley face. The product is made of a polymer which changes texture - soft in hot water, hard in cold water.[1] As of 2019, Scrub Daddy had the highest revenue of any product successfully pitched on the ABC reality show Shark Tank.[2][3]

Scrub Daddy
IndustryCleaning products
Founded2012
FounderAaron Krause
ProductsSponges
Websitescrubdaddy.com

History

After damaging a car when cleaning the outside, detailer Aaron Krause invented his own line of buffing and polishing pads. The company was acquired by 3M in August 2008. 3M did not purchase a line of sponges Krause had invented, leaving them to sit in his factory. Five years later, Krause used the remaining sponges to clean his dishes and lawn furniture. According to Krause, this is when he "realized his multi-million dollar idea."[1][4][5]

According to the company's website, Scrub Daddy, Inc. was founded in 2012 with grassroots marketing.[6] On the Shark Tank episode originally airing in October 2012, Lori Greiner made a 20% equity stake deal with Krause for $200,000.[2] The following day, Greiner and Krause sold out of 42,000 sponges in under seven minutes on QVC.[7] Greiner then helped Scrub Daddy to be sold in retail stores such as Bed, Bath & Beyond. In January 2017, Scrub Daddy's total revenues surpassed $100 million – the highest of any Shark Tank product.[8] As of October 2019, the company's lifetime sales were $209 million.[9]

Products

Scrub Daddy is made from a strong "high-tech polymer". The texture changes in water: hard in cold, soft in hot. The original product is yellow. Krause has two patents on its design.[4]

Other products

The now internationally recognized brand consists of more than 20 diverse products.[10] Included in the collection are scouring pads, dual-sided sponges, sink organizers, soap dispensers and even household erasers.[7][11][12][13]

References
  1. "How I Made My Millions: Scrub Daddy". CNBC. NBR. 13 May 2016. Retrieved 2 February 2017.
  2. Adams, Susan (18 March 2016). "Ten Of The Best Businesses To Come Out Of Shark Tank". Forbes. Retrieved 2 February 2017.
  3. "Shark Tank: secrets behind most successful business to appear on show". NZME. 4 February 2019. Retrieved 7 February 2019.
  4. Sawyer, Nicole (20 March 2014). "Sponge Soaks Up 'Shark Tank' Success, Sales Balloon to $18M". ABC News. Good Morning America. Retrieved 2 February 2017.
  5. "3M Acquires Paint Finishing Business". 3M. 23 September 2008. Retrieved 2 February 2017.
  6. "About Us". Scrub Daddy. Retrieved 2 February 2017.
  7. Walker, Jodi (5 December 2014). "Where To Buy 'Shark Tank's Scrub Daddy So You Can Help It Remain the Series' Most Successful Product". Bustle. Retrieved 2 February 2017.
  8. Whitney, Alyse (12 January 2017). "The One Shark Tank Product Actually Worth Buying". Bon Appétit. Retrieved 2 February 2017.
  9. Locke, Taylor (14 October 2019). "The Stories Behind Shark Tank's Most Successful Products Ever — and How Much They're Worth Now!". CNBC Make It. CNBC LLC. Retrieved 29 May 2020.
  10. "Scrub Daddy Is Shark Tank's Second Best-Selling Product—Here's Why". In The Know. 2020-03-09. Retrieved 2020-05-29.
  11. Mastrull, Diane (30 June 2014). "Big Daddy". The Inquirer. Philly.com. Retrieved 2 February 2017.
  12. Takiff, Jonathan (13 March 2016). "Gizmo Guy: Home Grown". The Inquirer. Philly.com. Retrieved 2 February 2017.
  13. Schwartzberg, Lauren (2 May 2016). "An All-Purpose Sponge That's Better Than Your Average Scotch-Brite". New York Magazine. Retrieved 2 February 2017.
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