Selvarey Rum

SelvaRey Rum is a premium U.S.-based rum brand whose aged, single estate White and Chocolate rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills.[2]

SelvaRey Rum
TypePrivate
IndustryDistilled beverages, imports
FoundedLos Angeles, CA origin=Pesé, Panama
Key people
Seth Gold, Marc Gold, Robert Herzig, Bruno Mars[1]
ProductsRum
Websitewww.selvarey.com

Pronounced Sel-Vuh-Ray, the brand name translates loosely from Spanish to 'King of the Jungle,' a nod to 'Don Pancho' carving his distillery and sugarcane fields out of the Panamanian wilderness, with the brand exuding tropical luxury.[3]

SelvaRey is currently distributed in Arizona, California, Colorado, Florida, Georgia, Hawaii, Illinois, Indiana, Kentucky, Massachusetts, Michigan, Nevada, New Jersey, New York, South Carolina, Tennessee, Texas, Washington, and Washington D.C., and is sold outside of the United States in Japan, the Philippines, Costa Rica, and Greater China.[3]

Products
  • SelvaRey White Rum - An 80-proof blend of rums aged for three and five years in American oak barrels before being carbon-filtered to remove color.[4] SelvaRey White received a 94-point rating by The Tasting Panel and a Double Gold Medal from The Fifty Best.[5] It was described as "unexpectedly smooth with a light vanilla sweetness".[6]
  • SelvaRey Chocolate Rum - A 70-proof, five-year-old rum flavored with locally-sourced chocolate from Central America.[4] SelvaRey Chocolate Rum received a 95-point rating by The Tasting Panel, won the Chairman's Trophy at the Ultimate Spirits Challenge, and received a Gold Medal from the Miami Rum Festival.[5] It has "the rich flavor and scent" of chocolate.[6]

Awards

94 Points - The Tasting Panel - SelvaRey White Rum

Double Gold Medal - The Fifty Best - SelvaRey White Rum

95 Points - The Tasting Panel - SelvaRey Chocolate Rum

Chairman’s Trophy, Ultimate Spirits Challenge - SelvaRey Chocolate Rum [7]

RumXP Gold Award, Miami Rum Festival - SelvaRey Chocolate Rum[8]

See also

References
  1. Woodman, Xania. "Three New Celebrity Spirits Move Into the Spotlight". Vegas Seven. Retrieved 2014-06-03.
  2. James, Steven (May 3, 2014). "Selvarey Rum".
  3. "SelvaRey, Bruno Mars's Multi-Award-Winning Rum, expands throughout the US". PR Newswire. Retrieved 2015-08-25.
  4. "Selvarey Rum". Liquor.com. Retrieved 2014-04-28.
  5. Dias, Anthony. "An Exquisite New Rum: Selvarey". Tasting Panel Magazine. Retrieved 2014-04-25.
  6. Krader, Kate (November 20, 2020). "Celebrities Are Cashing In on Tequila, But Bruno Mars Bets on Rum". Bloomberg L.P. Retrieved November 21, 2020.
  7. "Archived copy". Archived from the original on 2014-05-04. Retrieved 2014-05-07.CS1 maint: archived copy as title (link)
  8. "RumXP Gold Award". Retrieved 7 May 2014.
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