Sendle

Sendle is an Australian-based company that provides courier services locally within the country.[1][2] The company primarily competes with the government owned Australia Post[3] and it is the first postal company in the country to offer fully carbon neutral delivery services.[4]

Sendle
TypePrivate
IndustryLogistics
Founded2014
FounderJames Bradfield Moody, Sean Geoghegan and Craig Davis.
HeadquartersSydney, Australia
Area served
Australia
ServicesParcel and package delivery
Websitewww.sendle.com

History

The company was founded in 2014 by James Bradfield Moody, Sean Geoghegan and Craig Davis.[5] The idea behind creating Sendle was to simplify logistics, to provide cost-effective courier services and modernise postal services in the process.[6] Sendle became Australia's first carbon neutral delivery service to neutralise greenhouse gas emissions generated by the transport of their packages.[7] The company received major media attention in Australia when they started offering services significantly cheaper than the government owned Australia Post.[8]

In 2015, Australia Post filed a trademark dispute against Sendle for their slogan “Post without the office”. In 2017, the court ruled the lawsuit in favor of Sendle which allowed them to use the trademark and slogan.[9][10][11]

In August 2016, Sendle announced that they had surpassed 100 million kilometres of deliveries across the Australian market and announced their Series A funding round for further expansion.[12] Later in the year, the company won 2016 NSW Telstra Business Award in the new business category.[13] Sendle also been recognised as one of Australia's Top Most Innovative companies in 2016 and again in 2017.

In 2018, the company announced a partnership with eBay and became one of their delivery partners.[14] It started offering a two-day delivery guarantee to eBay retailers who were selling their products on the eBay's platform.[15] In May 2018, the company launched their first advertising campaign “Why post when you can Sendle?", featuring John Batchelor and his puppet.[16][17]

Operations

Sendle operates in these core markets: retail merchandise; and parcels and logistics within the domestic and export markets.[18] It also offers delivery services for businesses and community organisations. The company primarily focuses on small to medium-sized business, online retailers, services, and offers pickup and delivery services for flat-rate pricing.[19]

Partnerships

In 2017, Sendle announced their partnership with DHL eCommerce to facilitate delivery to 220 countries and territories from Australia.[20][21] They also integrated with major e-commerce companies including eBay, Shopify, Shipstation, WooCommerce and Xero to streamline order handling.[22][23][24]

Funding

In 2015, Sendle first raised $1.8 million in seed funding backed by NRMA Motoring Services.[25][26] In 2016, Sendle raised another round of $5 million in funding from Full Circle Venture Capital, Black Sheep Capital and Rampersand.[27][28] In 2019, Sendle raised a Series B round of $20 million led by Federation.[29]

References
  1. Swan, David (5 November 2014). "Sendle takes aim at Australia Post". The Australian.
  2. "The science whiz challenging the parcel delivery business". www.intheblack.com. Retrieved 12 May 2018.
  3. Supratim, Adhikari (24 April 2018). "Sendle woos retailers with eBay delivery guarantee". The Australian.
  4. Thomsen, Simon (1 November 2017). "Courier startup Sendle goes international from today". Business Insider Australia. Retrieved 12 May 2018.
  5. "Why Sendle founder James Chin Moody said no to a $1 million investment offer - SmartCompany". SmartCompany. 16 September 2016. Retrieved 12 May 2018.
  6. "Interview: Sendle's CEO & Co-Founder, James Chin Moody". www.supplychaindigital.com. Retrieved 12 May 2018.
  7. Anderson, Cathy (15 December 2015). "Small Business Success Story: Sendle's Green Parcel Delivery". Huffington Post. Retrieved 12 May 2018.
  8. "Sendle isn't exactly the new startup that some media would have you believe - Startup Daily". Startup Daily. 10 November 2014. Retrieved 12 May 2018.
  9. "Letter boxing: Australia Post hunts down Sendle over "post without the office" slogan - SmartCompany". SmartCompany. 25 August 2015. Retrieved 12 May 2018.
  10. "'We're glad we stood up to them'". NewsComAu. Retrieved 12 May 2018.
  11. Swan, David (25 August 2015). "Post enveloped in start-up war". The Australian.
  12. "Small business delivery start-up Sendle raises $5 million". Financial Review. 8 August 2016. Retrieved 12 May 2018.
  13. Ainomugisha, Gerald (18 August 2016). "Sendle clocks 100 million km of delivery, wins Telstra award". Anthill Online. Retrieved 12 May 2018.
  14. Thomsen, Simon (6 September 2017). "Courier startup Sendle just signed a major deal with eBay". Business Insider Australia. Retrieved 12 May 2018.
  15. Thomsen, Simon (6 September 2017). "Courier startup Sendle just signed a major deal with eBay". Business Insider Australia. Retrieved 12 May 2018.
  16. "Courier service startup Sendle takes shot at Australia Post". AdNews. 14 May 2018. Retrieved 17 May 2018.
  17. Bennett, Lindsay (15 May 2018). "The delivery brand disrupting Australia Post". AdNews. Retrieved 17 May 2018.
  18. Thomsen, Simon (1 November 2017). "Courier startup Sendle goes international from today". Business Insider Australia. Retrieved 12 May 2018.
  19. "Sendle | B Corporation". www.bcorporation.net. Retrieved 12 May 2018.
  20. "Sendle partners with DHL eCommerce | Post&Parcel". Post&Parcel. 19 September 2017. Retrieved 12 May 2018.
  21. "Sendle partners with DHL eCommerce | Logistics & Materials Handling". logisticsmagazine.com.au. Retrieved 12 May 2018.
  22. Swan, David (30 July 2015). "Sendle inks partnership with logistics giant Toll". The Australian.
  23. Thomsen, Simon (19 September 2017). "Parcel delivery startup Sendle is going global with DHL". Business Insider Australia. Retrieved 12 May 2018.
  24. "Australian startup Sendle announces partnership with online marketplace Etsy - Startup Daily". Startup Daily. 23 February 2016. Retrieved 12 May 2018.
  25. West, Michael (9 March 2016). "Taxis and Uber will fight it out over new ground". The Sydney Morning Herald. Retrieved 12 May 2018.
  26. "Sendle lands $1.8m funding deal to play in the 'forgotten' side of parcel logistics". Financial Review. 20 April 2015. Retrieved 12 May 2018.
  27. "Sydney startup Sendle raises $5 million as it looks to take on the parcel delivery "monopoly" - SmartCompany". SmartCompany. 10 August 2016. Retrieved 12 May 2018.
  28. "Small business delivery start-up Sendle raises $5 million". Financial Review. 8 August 2016. Retrieved 12 May 2018.
  29. "Sendle raises $20 million from new $500 million PE player Federation". Financial Review. 29 January 2018.
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