Ser o Parecer

"Ser o Parecer" (English: "To Be or to Seem") is a song by Mexican Latin pop group RBD from their third studio album Celestial (2006). The group also recorded a Portuguese version of the song for Celestial (Versão Brasil) (2006). It was released in September 18, 2006 as the album's lead single. The Portuguese version was released two days later.

"Ser o Parecer"
Single by RBD
from the album Celestial
ReleasedSeptember 18, 2006
Recorded2006
Genre
Length3:31
LabelEMI
Songwriter(s)Armando Ávila[1]
Producer(s)Armando Ávila
RBD singles chronology
"No Pares"
(2006)		 "Ser o Parecer"
(2006)		 "Tu Amor"
(2006)
Audio sample
  • file
  • help
Alternative covers
"Ser ou Parecer" single
Alternative cover
"Ser o Parecer" remix

Background and composition

"Ser o Parecer" was written and produced by Armando Ávila. The song narrate a classic story of unrequited love, it tells of a girl who has fallen for a guy who never pays any attention to her. The lyrics of the song describe the girl's unsuccessful attempts to catch the guy's attention and "despertar el interés vacío", or "awaken the empty interest".

Chart performance

In the United States, "Ser o Parecer" debuted and peaked at position number 84 on the Billboard Hot 100 on the week ending December 16, 2006.[2][3] On the Hot Latin Songs chart, "Ser o Parecer" entered at number five on the week ending October 28, 2006.[4][5] In its six week on the chart, the single climbed to the top position of the chart on the week ending December 2, 2006, topping the chart for two consecutive weeks.[6][7][8][9] "Ser o Parecer" stayed within the top-ten positions of the chart for fifteen consecutive weeks, from October 2006 to February 2007.[10]

Music video

EMI announced in October 2, 2006 that the accompanying music video for "Ser o Parecer" was finished. EMI Televisa Music officially released the video on YouTube.[11] It was directed by Esteban Madrazo and filmed in São Paulo, Brazil while the group was touring the country.

The video features all of the members of the group in trashy, post-grunge attire. The video illustrates how the members changed from virtual unknowns to international superstars. In addition, it features CGI monster-like creatures on the streets along with the group.

Awards and nominations
Year Ceremony Award Result
2007 Premios Juventud La Más Pegajosa Nominated
Video Favorito Nominated
Orgullosamente Latino Award Canción del Año Nominated
Video Latino del Año Nominated

Charts

Weekly charts
Chart (2006–07) Peak
position
Romania (Romanian Top 100)[12] 7
US Billboard Hot 100[13] 84
US Hot Latin Songs (Billboard)[13] 1
US Latin Pop Airplay (Billboard)[14] 1
US Latin Rhythm Airplay (Billboard)[15] 8
US Latin Tropical Airplay (Billboard)[16] 10
US Regional Mexican Airplay (Billboard)[17] 16

Notes
  1. "Writer & producers of "Ser o parecer"". Emi.com.br. Archived from the original on 2009-02-01. Retrieved 2012-08-02.
  2. "Beyonce 'Irreplaceable' At No. 1 On Hot 100". Billboard. Retrieved 2016-12-09.
  3. "Music: Top 100 Songs | Billboard Hot 100 Chart". Billboard. Retrieved 2016-12-09.
  4. "CHART BEAT". Billboard. Retrieved 2016-12-09.
  5. "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  6. "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  7. "Akon Locks Down Top Two Slots On Hot 100". Billboard. Retrieved 2016-12-09.
  8. "'Smack' Attack: Akon Adds More No. 1s To His Arsenal". Billboard. Retrieved 2016-12-09.
  9. "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  10. "Latin Music: Top Latin Songs". Billboard. Retrieved 2016-12-09.
  11. "Emitelevisa's Channel". YouTube. Retrieved 2012-08-02.
  12. Romanian Top 100 Archived May 18, 2006, at the Wayback Machine
  13. Official U.S. Billboard peak positions
  14. "Ser o Parecer" on the Latin Pop Airplay
  15. "Ser o Parecer" on the Latin Rhythm Airplay
  16. "Ser o Parecer" on the Latin Tropical Airplay
  17. "Ser o Parecer" on the Latin Regional Mexican Airplay
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