Set It Off (Timomatic song)

"Set It Off" is the debut single by Australian recording artist Timomatic, released digitally on 18 November 2011, as the lead single from his self-titled second studio album. It was written by Timomatic and DNA Songs, who also produced the track. Timomatic stated that the song is "about having fun on the dance floor" and loving life. "Set It Off" peaked at number two on the ARIA Singles Chart and was certified four times platinum by the Australian Recording Industry Association. It also appeared on the New Zealand Singles Chart at number 14 and was certified gold by the Recording Industry Association of New Zealand.

"Set It Off"
Single by Timomatic
from the album Timomatic
Released18 November 2011
Length3:19
LabelSony Music
Songwriter(s)DNA Songs, Timomatic
Producer(s)DNA Songs
Timomatic singles chronology
"Set It Off"
(2011)		 "If Looks Could Kill"
(2012)

Background

"Set It Off" was written by Timomatic and DNA Songs, who also produced the song.[1] Speaking of the song, Timomatic said: "In a global sense, the first thing I want people to know about me as an artist is 'Set It Off'. It shows off my energy and my musical style, and the video shows just how much I love to dance. I really believe that 'Set It Off' is the first official sound of Timomatic – it's the closest I've ever come to finding a perfect representation of me."[1] He stated that the song is "about having fun on the dance floor and loving life."[2]

"Set It Off" was released digitally on 18 November 2011.[3] An extended play, featuring two remixes of "Set It Off", as well as an additional track, was released as a CD on 2 December 2011.[4] The extended play was released digitally on 9 December 2011.[5]

Chart performance

"Set It Off" debuted at number 39 on the ARIA Singles Chart on 12 December 2011, and peaked at number two on 23 January 2012.[6] "Set It Off" also appeared on the ARIA Urban Singles Chart at number two.[7] It was certified four times platinum by the Australian Recording Industry Association, for selling 280,000 copies.[8] On the New Zealand Singles Chart, "Set It Off" debuted at number 21 on 9 January 2012, and peaked at number 14 on 30 January 2012.[9] It was certified gold by the Recording Industry Association of New Zealand, for selling 7,500 copies.[10]

Promotion

The music video for "Set It Off" premiered online on 18 November 2011.[11] Many scenes throughout the video are intercut. The video opens with Timomatic arriving at a bar dressed in a blue, red and white shirt, blue jeans, red cap and sneakers. He then starts to play the song and freestyle dances to it. During the first chorus, the video cuts to Timomatic performing on stage in front of a black backdrop, dressed in a black leather jacket, jeans and shades. Intercut scenes of Timomatic dancing in the green room of the bar are then shown. The video then cuts back to the bar scenes, where Timomatic and his two male dancers perform choreography. Intercut scenes of Timomatic dancing on the staircase are then shown.[11] On 6 January 2012, Timomatic performed "Set It Off" on Sunrise.[12] He also performed the song at Miss Universe 2012 in Las Vegas.

Track listing
  • Digital download[3]
  1. "Set It Off" – 3:20
  1. "Set It Off" – 3:19
  2. "Set It Off" (Neon Stereo Remix) – 5:18
  3. "Set It Off" (Dean Coleman Remix) – 4:36
  4. "Save the Dancefloor" – 3:14

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[8] 4× Platinum 280,000^
New Zealand (RMNZ)[10] Gold 7,500*

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history
Country Date Format Label
Australia[3] 18 November 2011 Digital download Sony Music Australia
Canada[17]
Ireland[18]
New Zealand[19]
United Kingdom[20]
Australia[4][5] 2 December 2011 CD single
9 December 2011 Digital EP

References
  1. "Bio". Timomatic.com. Archived from the original on 13 January 2012.
  2. Roqueza, Leah-Marie (7 January 2012). "Timomatic Sets Off His Music Career". Planeturban.com. Archived from the original on 13 January 2012.
  3. "Set It Off – Single". iTunes Store. Apple Inc. Retrieved 13 January 2012.
  4. "Buy Set It Off (Signed Copy) Timomatic, Pop, CD Singles". Sanity.com.au. Retrieved 15 January 2012.
  5. "Set It Off – EP". iTunes Store. Apple Inc. Retrieved 13 January 2012.
  6. "Timomatic – Set It Off". ARIA Charts. Hung Medien. Retrieved 22 January 2012.
  7. "Top 40 Urban Albums & Singles Chart". Australian Recording Industry Association (ARIA). Archived from the original on 15 January 2012.
  8. "ARIA Charts – Accreditations – 2012 Singles". Australian Recording Industry Association. Retrieved 14 January 2014.
  9. "Timomatic – Set It Off". RIANZ Chart. Hung Medien. Retrieved 31 January 2012.
  10. "NZ Top 40 Singles Chart". Official New Zealand Music Chart. Archived from the original on 28 February 2012.
  11. Timomatic – Set It Off. YouTube. Retrieved 13 January 2012.
  12. "Timomatic performs live". Yahoo!7. Retrieved 13 January 2012.
  13. "ARIA Top 50 Australian Artists Singles 2011". Australian Recording Industry Association. Retrieved 4 January 2012.
  14. "ARIA Top 100 Singles 2012". Australian Recording Industry Association. Retrieved 14 January 2014.
  15. "ARIA Top 50 Urban Singles 2012". Australian Recording Industry Association. Retrieved 14 January 2014.
  16. "ARIA Top 50 Australian Artists Singles 2012". Australian Recording Industry Association. Retrieved 14 January 2014.
  17. "Set It Off – Single". iTunes Store. Apple Inc. Retrieved 29 January 2012.
  18. "Set It Off – Single". iTunes Store. Apple Inc. Retrieved 29 January 2012.
  19. "Set It Off – Single". iTunes Store. Apple Inc. Retrieved 29 January 2012.
  20. "Set It Off – Single". iTunes Store. Apple Inc. Retrieved 29 January 2012.
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