Shamoon Sultan

Shamoon Sultan is a Pakistani textile designer, textile businessmen and founder of Khaadi, an international retailing fashion house which produces "handwoven" clothing material for men, women and children as well as home furnishings clothing line. Shamoon has won numerous industry awards including Lux Style Award for High Street Band thrice, Achievement in Fashion Design – Prèt and has been nominated at different occasion in several categories at Lux Style Awards.[1] Khaadi is regarded as the one of the best fashion-brand in Pakistan.[2]

Shamoon Sultan
Born
Karachi, Sindh, Pakistan
OccupationTextile Designer
Years active1999–present
Known forKhaadi

Career

Early life and education

Shamoon was born to a Muslim family and did his graduation from Indus Valley School of Art and Architecture.[3] He specialised in Handloom process of weaving. He married Saira who is also a fashion designer.

Early jobs and Khaadi

After graduation in 1996, Shamoon started working for Noorjehan Bilgrami for a year and few months with textile mill before resigning to set up his own clothing line.[4] He describes his experience with Noorjehan as "perfectionist" and "learning". During that period he also did TV shows with Shahnaz Siddiq.[5]

In 1997, Shamoon visited India for projects and saw craft promotion through retails, he accounts, " I went to India a couple of times where I saw a lot of craft promoted through retail. There was absolutely nothing of the sort in Pakistan so I thought let's give it a try. I had no vision for the brand at that point; I just had faith in the product and what I was doing."[5] In December 1997 he opened his first shop in Karachi's Zamzama and received wide spread acclaim in short-span of two weeks, talking to Dawn News Shamoon accounts that, "We started getting feedback from day one. We were stocked out in two weeks and we had to shut down the store."[4]

Khaadi received wide spread acclaim for its revolutionary style of weaving cloth and it leads the store to become multi in less than two years of its inception and to introduced wide range of womenswear of Luxury Pret and lawn.[6] As of 2015 company has opened more than 40 stores in eleven cities of Pakistan.[7] Arshad Abdullah serves as an interior designer for Khaadi stores at Pakistan, UK and UAE.[8] Besides clothing stores, company has total of five Khaadi Home stores which offers duvet covers, bed covers, bed sheets, cushion covers, tableware, wall clocks, etc.[9]

In 2010, Khaadi expanded internationally by opening stores in the UAE first in Dubai and later in Abu Dhabi. In 2013, after global success of brand stores were planned in Saudi Arabia, Canada, Mexico, America, Australia, Malaysia and United Kingdom.[10] The most successful international outlets of store are in UK.[11][12] It has opened the biggest selling shop ever in Pakistan at Dolmen Mall Clifton, Karachi with total of 22,000-square-feet.[13] Shamoon considered Zara as his inspiration and has described his likeness for "Paul Smith's style of retailing."

Awards nominations
Nominated
year of work		 Award Category Recipient(s) Result
2001 1st Lux Style Awards Best Designer Menswear Shamoon Sultan Won
2010 10th Lux Style Awards Best Achievement in Fashion Design – Prèt
2011 11th Lux Style Awards Best High Street Brand
Best Achievement in Fashion Design – Pret Nominated
Best Achievement in Fashion Design – Lawn
2012 12th Lux Style Awards Best High Street Brand Won
2013 13th Lux Style Awards Best High Street Brand
Best Achievement in Fashion Design – Prèt Nominated
2014 14th Lux Style Awards Best Achievement in Fashion Design – Lawn

References
  1. "Nominees announced for 2014 Lux Style Awards". Daily Times. August 12, 2014. Archived from the original on August 19, 2014. Retrieved August 19, 2014.
  2. "Best of the Bands, Khaadi, Sana Safizan, Gulabo, Deepak Perwani and Saniya Mskatya". Maliha Rehman. News on Sunday. August 31, 2014. Retrieved November 28, 2015.
  3. Rehman, Maliva (May 16, 2010), The man who made handloom savvy, Instep Magazine, archived from the original on December 22, 2015
  4. "Khaadi's multinational ambitions-Shamoon Sultan, CEO, Khaadi, on his vision for the brand and the future of prêt wear in Pakistan". Marylou Andrew. Dawn News. September 1, 2015. Retrieved November 28, 2015.
  5. "Shamoon Sultan the man behind the revival of Hand-Woven cloths". Shimaila Matri Dawood. News Line. June 2, 2003. Retrieved November 29, 2015.
  6. "Khaadi the label". BestoStyle. Retrieved December 5, 2014.
  7. "Khaadi to open six regional stores in 2015". Drapersonaline. Retrieved November 28, 2015.
  8. "Khaadi Retail Project-Interior design, coordination and top supervision". Arshad Shah Abullah. Retrieved November 28, 2015.
  9. "Khaadi comes Home to Lahore". Mehek Saeed. The Express Tribune. June 8, 2015. Retrieved November 28, 2015.
  10. "Khaadi The Brand". Style.pk. Retrieved December 4, 2014.
  11. "Khaadi steps out in London". Aisha Jamil. January 4, 2015. Retrieved November 28, 2015.
  12. "Bullring move for Pakistani retailer Khaadi". Graeme Brown. Birmingham Post. December 18, 2014. Retrieved November 28, 2015.
  13. "The rat-race to London – Khaadi strides ahead, the others just sell lawn". The Express Tribune. Retrieved November 21, 2015.
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