SharpTone Records

The record label was conceptualized by the labels founders Markus Staiger, the current CEO of Nuclear Blast Records, and Shawn Keith, the former vice president of Sumerian Records.[1] The label has since been described as an offshoot label of Nuclear Blast that primarily focuses on rock and alternative music, similar to Arising Empire which has a focus on metalcore and punk bands.[2] In an interview, Keith spoke about the label: "Developing this label has been very exciting for me. The opportunity to partner and cultivate new and established artists working toward broadening their global potential is thrilling. SharpTone will continue to diversify and evolve as a brand for music fans to truly identify with. We are not just another record label. We are a new-music company, allowing artists to be as creative and passionate as they choose to be."[1]

The record label was first hinted at on September 11, 2013, when the several bands shared a mysterious teaser image reading "A New Era of Music Begins..." on their social media. These bands included; Attila, Don Broco, Loathe, Miss May I and We Came as Romans.[3] The following day, the former mentioned bands, plus rock band Word War Me, were all confirmed to be members of the newly established independent music label that came to be known as SharpTone Records.[4] The first release of the label would be a re-issue of the debut EP Prepare Consume Proceed by UK metal band Loathe less than a month later, but the labels first studio album release would be Attila's sixth album titled Chaos, released November 4 the same year.[5][6] Other later releases for the year included the American release of Don Broco's Automatic, and a release of Craig Owens new side project, badXchannels, who was also signed later in 2016, with the EP being named WHYDFML. Other artists who were also labelled in late 2016 included Emmure and Widowmaker.[7][8][9]

The label's roster would increase from the 9 bands they ended 2016 with, and increase it to 17 by the end of 2017, and releasing 12 studio albums from bands such as Emmure's Look at Yourself, Loathe's The Cold Sun, While She Sleeps' You Are We and Miss May I's Shadows Inside to name a few. In 2018, along with singing on four new bands including Bleeding Through, the label also experienced its first band to move away from the label, that band being Attila, who cited the want for absolute creative freedom as their reasoning for going solo without the help of any record label.[10][11] In 2018 the label issued Don Broco's Technology, Sink the Ship's Persevere and Bleeding Through's Love Will Kill All among others.[12][13]