Shopbop

Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of Amazon.com since 2006.

Shopbop
Type of site
Subsidiary of Amazon.com[1][2]
Available inEnglish, Russian, Chinese
HeadquartersMadison, Wisconsin, U.S.[3]
OwnerAmazon.com[4]
Founder(s)
Key people
IndustryE-commerce
ProductsClothing, shoes, handbags and accessories[10]
Employees400 (2015)[11]
URLshopbop.com
CommercialYes
LaunchedNovember 1999[12]
Current statusActive

History

Shopbop was founded by Bob Lamey,[5] Martha Graettinger,[5] and venture investor Ray Zemon[6] in November 1999[12] in Madison, Wisconsin.[3] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison[12] (the shop was closed in 2014).[9] Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.[13]

Shopbop was acquired by Amazon.com on February 2006.[14][4] At the time of the deal it was selling 103 different lines of high-end clothing.[15] Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,[16][2] and even competed with it.[17] In September 2013 Shopbop opened the East Dane contemporary menswear website.[18][19]

The website went through several redesigns, particularly in 2012[1] and 2017 (among the redesigns, a loyalty program was added to the website).[7][20]

References
  1. Wilson, Eric (August 29, 2012). "An Online Retailer Gets Its Own Makeover". The New York Times. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  2. DePillis, Lydia (August 6, 2013). "What does Jeff Bezos usually do with the companies he buys?". The Washington Post. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  3. Adams, Barry (December 20, 2011). "A fashionable neighbor: Shopbop transforms stretch of East Wash". Wisconsin State Journal. Retrieved April 18, 2018.
  4. "Amazon Buys Shopbop.com". The Wall Street Journal. February 27, 2006. Retrieved April 18, 2018.
  5. Birchall, Jonathan (February 27, 2006). "Amazon buys online fashion retailer Shopbop". Financial Times. Retrieved April 18, 2018.
  6. Nabilcy, Kyle (March 8, 2012). "Fashion Conscious in Madison: Shopbop". Isthmus. Retrieved April 18, 2018.
  7. Siver, Dena (September 7, 2017). "Shopbop Is Getting a Makeover, Just in Time for Fashion Week". Observer. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  8. Harris, Taylor (August 9, 2017). "Eva Longoria, Victoria Justice and Grandmaster Flash at the Fashion Accessories Dinner". The New York Times. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  9. van Enkenvoort, Bob (December 17, 2014). "Shopbop to close Bop store while expanding local presence". Madison.com. Retrieved April 18, 2018.
  10. Renzulli, Kerri Anne (July 19, 2017). "53 Websites Where You Can Get Free Shipping No Matter How Much You Spend". TIME. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  11. Newman, Judy (October 20, 2017). "The Madison area joins the contest for Amazon's HQ2". Madison.com. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  12. Fischer, Ben (February 28, 2006). "Shopbop Gets Help Retailing on Web". madison.com. Retrieved April 18, 2018.
  13. Mosher, Lindsay (May 4, 2004). "Bop's only storefront found in Madison". The Badger Herald. Retrieved April 18, 2018.
  14. "Amazon buys Shopbop fashion site". BBC News. February 28, 2006. Retrieved April 18, 2018.
  15. Fisher, Ben (February 28, 2006). "Shopbop gets help retailing on web". Madison.com. Retrieved April 23, 2018.
  16. Cain Miller, Claire (September 8, 2009). "Gap's Piperlime Site Adds Designer Clothes to Shoe Racks". The New York Times. Retrieved April 23, 2018.
  17. Randewich, Noel (April 18, 2016). "Few signs of relief for troubled U.S. apparel retailers". Reuters. Retrieved April 23, 2018.
  18. Binkley, Christina (July 25, 2013). "Cracking the Mysteries of the Male Shopper". The Wall Street Journal. Retrieved April 23, 2018.
  19. DeLeon, Jian (September 12, 2013). "Meet East Dane, Your New Online Menswear Destination". GQ. Retrieved April 23, 2018.
  20. Bennett, Alexis (October 24, 2017). "Fashion Girls Are About to Freak Out Over Shopbop's New Loyalty Program". InStyle. Retrieved April 23, 2018.
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