Sixt

Iveco Daily with Sixt

Iveco Eurocargo with Sixt

In 1912, Martin Sixt founded the company with a fleet of three cars, creating the first car rental company in Bavaria. During the First World War, the fleet was confiscated and used by the German Army. After the war, business resumed, but the fleet was once again seized by the German Army at the outbreak of World War II. When the war concluded, the company rebounded, establishing a taxi fleet for members of the United States Army stationed in Germany. It then opened a taxi business in Munich with the first radio taxis.

In 1951, the car rental company Auto Sixt was founded. In 1982, Auto Sixt was renamed Sixt Autovermietung GmbH, with the name Sixt/Budget in the logo. The company was transformed again in 1986, this time becoming Sixt AG, a corporation traded on the German stock exchange. In 1988, the subsidiary Sixt Leasing GmbH was established, and in 1993, the operating business of the AG was handed over to another subsidiary, Sixt GmbH & Co Autovermietung KG. Sixt AG acted thereafter as a holding company of the Group.

In 1993, Sixt bought the assets of its competitor Autoverleih Buchbinder, operating the brand briefly before finally discontinuing it. Sixt had failed to secure the naming rights, and subsequently Buchbinder was re-established and continued operating in the market.[2]

In 1999, the Bundesgerichtshof Federal Court (BGH) issue a landmark judgment against Sixt for illegal price fixing, requiring it to pay damages to its franchisees. Sixt had controlled de facto the pricing for the independent franchisees' prices, as they were part of the Germany-wide reservation system. In the event of pricing discrepancies, the rental agreements were returned to Germany. This was deemed inadmissible under German antitrust law (price fixing of the second hand) and forbidden by the BGH.[3]

In 2003, the corporation was forced to defend itself against Hedge Fund Manager Florian Homm, who had speculated on declining stock prices. Homm was ultimately fined for price manipulation.[4] In 2006, Sixt made a bid to take over its competitor, Europcar, when owner Volkswagen offered it for sale. In addition to antitrust concerns (Sixt at that time had approximately 23% market share, Europcar 22%), there was also resistance on the part of the Europcar works council, which feared job cuts after the merger.[5] Volkswagen finally accepted an offer by the French investment company Eurazeo.[6]

Since 2007 and via subsidiary companies, Sixt has operated the online brokerage of motor vehicles with the websites Autocommunity Carmondo, Mystocks, RadAlert, Winebase, and autohaus24.[7] In 2010, former employees claimed that Sixt was opposed to setting up a works council. The company's management denied the allegation.[8]

One of the cars of the SIXT Share fleet. Munich, 2019.

In 2013, Sixt AG was converted to the legal form of a European Company (Societas Europaea) and since then has been called Sixt SE.[9] As part of the transition, a European Works Council ("Sixt Europe Leaders Forum") was founded in 2013. In May 2015, Sixt brought its subsidiary Sixt Leasing AG to the Frankfurt Stock Exchange.[10]

Erich Sixt, 1997

In 2005, the Management Board Compensation Disclosure Act (VorstOG) entered into force. Sixt AG became the first company in Germany to exercise the right not to disclose Directors’ salaries without a shareholder vote of at least 75% majority. CEO Erich Sixt held at this time 56.8% of Sixt ordinary shares, corresponding to 89% of votes at the general meeting, meaning he was essentially able to determine the outcome. Overall, 98% of the voters approved the non-disclosure of executive pay.[11]

The Sixt App is a free app available for the Android, iOS, Windows Phone, and BlackBerry operating systems.

Wikimedia Commons has media related to Sixt.

• Official website