Smeet

In January 2011, Smeet had reached around 6 million subscribed and is translated into about 8 different languages.[3]

Users can create and customize their own profiles and individualize their avatars which represents themselves in the game. Users in Smeet can earn “Fame Points” via a variety of activities and progress to higher levels. With increasing number of Fame Points and levels, users gain a higher social status and receive additional content.[4]

In the designated games world, the users can choose from a range of themed quizzes. There are also several mini games included in Smeet, such as Mahjong, Astro Shooter.[5] In addition to this, users can complete tasks and games, generating Fame Points through the Smeet leveling system. The users can buy pets, plants or fantasy creatures and by feeding and watering them, the object grows over time.[6]

Smeet operates without any download and is accessible directly in any browser that supports Flash.[7]

Since the launch of Smeet, there has been numerous partner projects with leading brands including RTL (Bertelsmann),[8] Endemol,[9] Bravo,.[10][11] The integration of videos with user generated content enables a social viewing feature into Smeet. The videos are mainly streamed from video-sharing websites such as YouTube, but there has also been partnership together with national TV-channels where shows, such as the final of the Eurovision Song Contest,[12] German Idol series,[13][14][15] Big Brother[16] and the U.S election 2008[17] have been streamed live while being broadcast on TV at the same time.