Snack (song)

"Snack" is a song by American singer Keke Palmer. It was released on July 10, 2020, through her label Big Bosses and Poetic Pen Music Group. Tasha Catour produced "Snack" and co-wrote it with Palmer, Che Olsen and Alexander Lloyd. An accompanying lyric video was released on the same day of the song's release. It was released as the third single for her third extended play (EP) Virgo Tendencies, Pt. 1.

"Snack"
Single by Keke Palmer
from the album Virgo Tendencies, Pt. 1
ReleasedJuly 10, 2020 (2020-07-10)
Recorded2018
Genre
Length3:15
Label
Songwriter(s)
Producer(s)Tasha Catour
Keke Palmer singles chronology
"Thick"
(2020)		 "Snack"
(2020)		 "Deep Water"
(2020)

"Snack" was praised by critics, partially for its sexual lyrics and instrumental. A music video, directed by Rosero McCoy, was released on July 15, 2020, through Palmer's official YouTube account.

Release and promotion

Palmer co-wrote "Snack" with its producer Tasha Catour and songwriter Che Olson.[1] It was released on July 10, 2020,[2] alongside an accompanying lyric video.[3] "Snack" was the follow up to her previous singles "Sticky" and "Thick".[4][5] Two weeks before the song's release, Palmer posted the single cover on her Instagram account and announced the song's release date.[6] Many social media users and fans compared Palmer's look in the song's artwork cover to Rihanna.

Palmer posted a short clip of her in a swimming pool with half of the second verse of "Snack" playing on July 7, three days prior to the song's official release.[7][8] Although Palmer promoted it as a "new single" on her social media, the song was originally released in 2018. Palmer performed the song on Music Choice's new artist initiative series Primed in June 2018.[9] Palmer performed "Snack" live for the first time on August 28, 2020 at the 2020 MTV Video Music Awards.[10]

Composition and lyrics

"Snack" is an uptempo trap-influenced urban pop and R&B song that lasts three minutes and 15-seconds.[5][11] The song is written in the key of G-flat major and is set in common time with a moderate dance groove with 160 beats per minute (BPM).[12] Marquin Stanley of Karen Civil described "Snack" as an "upbeat hip hop and pop infused record" and praised the lyrics, describing them as "confident" and "sultry". Stanley also said that "Snack" was a "perfect addition" to a summer playlist.[13] Ana Reis of Papelpop wrote that Palmer sings sexual lyrics, saying she wants to look like "a snack".[14] Daniel Pacônio of Febre Teen described the song as "daring" and added that the song's instrumental and beats "will drive you crazy".[15] Jazmin Williams of The Honey Pop! said the track opens with a "really fun beat". Williams also deemed the chorus as "really really catchy".[16]

Critical reception

Upon its release, "Snack" received positive reviews from music critics. Brittany Burton of Respect described "Snack" as an "impressive track".[17] Meredith B. Kile‍ of Entertainment Tonight described it as a "mid-summer bop about looking so good you feel delicious".[18] Keithan Samuels of Rated R&B described "Snack" as an "anthemic tune".[19] Soul-Addict.com deemed the song "very effective and energetic".[20] Bryant Lydell of The Top Tea wrote that Palmer "offers up catchy lyrics over a refreshing beat".[21]

Music video
Palmer, in a scene from the video.

On July 15, 2020, Palmer posted a preview of the single's music video and announced its release via her Instagram account.[22] The official music video exclusively premiered on Cosmopolitan the next day.[23] It was later uploaded to Palmer's YouTube account. Rosero McCoy directed the single's music video while production was handled by Quenton Burdette and Daniel Button.[24][25]

The video begins with a '90s-inspired retro VHS effect with the title "KEKE" quickly appearing on it and then showing Palmer in a Giuseppe di Morabito-designed double breasted purple blazer dress as the camera begins to close up on her, with the song title "SNACK" appearing soon after.[26][27] Throughout the video, Palmer is shown in front of airbrushed background swearing girly girl-styled outfits (one including an airbrush t-shirt) along with shimmery liquid-and-stick eyeshadow and high-festive asymmetrical hairstyles, which critics later assumed were inspired by those of the 1990s.[28][29]

A day after the music video was released, Palmer posted a video via her Instagram account of her backstage during the filming for the music video. She also captioned the clip with a "cheeky message" and asked fans their opinion on how she looks in the video. "Whew chiiiiiiiile!! THE DOLL IS HERE—What's ya favorite look from #SNACK video?? 🤩," she wrote.[30]

Release history
Release history for "Snack"
Region Date Format Label Ref.
Various July 10, 2020
[2] [31]

References
  1. Muller, Kelvin. "Keke Palmer – Snack". Medium. Retrieved July 12, 2020.
  2. "Snack – Single by Keke Palmer". iTunes (U.S. Store). Apple Inc. July 10, 2020.
  3. "Keke Palmer - Snack (Lyric Video)". YouTube. YouTube. Retrieved July 12, 2020.
  4. Carter, William (July 10, 2020). "Keke Palmer is Very Enticing on "Snack"". InquisitiveCarter.com. Archived from the original on July 12, 2020.
  5. "New Music: Keke Palmer - "Snack"". The Official RnB Junkie. July 10, 2020. Archived from the original on July 12, 2020.
  6. "BIG BOSS 🔑🔑 on Instagram: "7.10.20 #SNACK"". June 27, 2020 – via Instagram.
  7. "BIG BOSS 🔑🔑 on Instagram: "Care to join for a DIPPPP?😏 'SNACK' this Friday. Link in bio."". Instagram. July 6, 2020. Retrieved August 28, 2020.
  8. "HOT 97 - #KeKePalmer has a new fun summer single on the way! ⛱ "Snack" dropping this Friday! 🍦 • • 📸 @keke". Facebook.com. July 7, 2020. Retrieved August 28, 2020.
  9. "PRIMED: Keke Palmer". Music Choice. June 12, 2018.
  10. Zoe Haylock (June 28, 2020). "No One Told Us Keke Palmer Was Gonna Drop It Low at the VMAs". Vulture. Retrieved June 29, 2020.
  11. "Snack by KEKE". SoundCloud. Retrieved July 14, 2020.
  12. "Key & BPM for Snack by Keke Palmer". Tunebat.com. Retrieved July 14, 2020.
  13. Stanley, Marquin (July 10, 2020). "Keke Palmer Is A "Snack" On Her All-New Single". KarenCivil.com. Retrieved July 14, 2020.
  14. Reis, Ana (July 10, 2020). "Keke Palmer launches the bold "Snack"; come listen!". Papelpop.com. Retrieved July 14, 2020.
  15. Pacônio, Daniel. "With very bold lyrics, Keke Palmer releases her new song, 'Snack'". Febreteen.com. Retrieved July 14, 2020.
  16. Williams, Jazmin (July 10, 2020). "Fresh Music Friday: Katy Perry, Stray Kids, Dua Lipa, and MORE!". TheHoneyPop.com. Retrieved July 14, 2020.
  17. Burton, Brittany. "Keke Palmer Releases New Single "Snack"". Respect. Retrieved July 15, 2020.
  18. Kile, Meredith (July 10, 2020). "New Music Friday: Keke Palmer, Katy Perry & More of the Hottest Songs and Albums of the Week". Entertainment Tonight. Archived from the original on July 13, 2020.
  19. Samuels, Keithan (July 13, 2020). "Keke Palmer Releases New Song 'Snack'". Rated R&B. Retrieved July 15, 2020.
  20. "Keke Palmer shares the excellent "Snack"". Soul-Addict.com. July 15, 2020.
  21. Lydell, Bryant (July 18, 2020). "Get Into It: Keke Palmer Releases New Single and Announces One-Person Comedy Series". The Top Tea. TheTopTea.com. Retrieved August 28, 2020.
  22. "BIG BOSS 🔑🔑 on Instagram: "Check out Cosmopolitan.com at 2pm tomorrow for the exclusive premiere of my new music video for SNACK 🍒🍑🍓✨"". July 15, 2020 – via Instagram.
  23. Uy, Megan (July 16, 2020). "Watch this Exclusive Music Video Premiere of Keke Palmer's Latest Song "Snack"". Cosmopolitan. Archived from the original on July 16, 2020.
  24. "Keke Palmer - Snack (Official Video)". YouTube. July 16, 2020. Archived from the original on July 18, 2020.
  25. "BIG BOSS 🔑🔑 on Instagram: "SNACK 🍒 video is here loves!!!! Watch at the link in bio 💕🌸😍👅✨"". July 16, 2020 – via Instagram.
  26. "Keke Palmer in Giuseppe di Morabito in the "Snack" Video". Tom + Lorenzo. tomandlorenzo.com. July 20, 2020. Retrieved October 11, 2020.
  27. "Wardrobe Breakdown: KeKe Palmer Promo Shoot For Song SNACK". Modesoul. modesoul.com. July 21, 2020.
  28. Folk, Antwane (July 21, 2020). "Keke Palmer Drops Nostalgic 'Snack' Video". Rated R&B. Retrieved October 17, 2020.
  29. D-Money (July 24, 2020). "Keke Palmer Gives Us '90s Flavor In 'Snack'". Soul Bounce. Retrieved October 17, 2020.
  30. Silvia, Erin (July 18, 2020). "Keke Palmer Debuts New Shorter,Luscious Waves In Hair Makeover —Before & After Looks". Hollywood Life. Retrieved October 17, 2020.
  31. International releases of "Snack":
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