Soco (song)

"Soco" is a song by Nigerian recording artist Wizkid, released under the name Starboy Entertainment. It features Wizkid himself alongside three other Nigerians artists signed to Starboy music; Terri, Spotless and Ceeza Milli. Released in February 2018, it went on to become one of the biggest Afrobeats songs of that year.[1] It was certified Gold by Music Canada in 2020, making it the only Nigerian song without a major label certified in North America, and the West at large.[2][3]

"Soco"
Song by Wizkid featuring Terri, Spotless and Ceeza Milli
ReleasedFebruary 2018 (2018-02)
Recorded2018
GenreAfrobeats
Length4:20
LabelStarboy Entertainment
Songwriter(s)
Producer(s)Northboi
Music video
"Soco" on YouTube

Background

As narrated by the music producer Northboi:[4] the creation process for the song started when the music producer sent a bunch of beats to Wizkid and he picked one which later ended up being the official beat for the massive 2018 hit Soco. Wizkid only sang the chorus of the song while the remaining vocals were laid by the three artists signed to his record label at the time which came as a surprise to many who thought Wizkid sang all the verses by himself until the official music video was released.

Reception

Soco was well-received by fans and critics, as the song became one of the most successful songs the Nigerian pop star has ever released with several chart entries and certifications in different African and European countries. A music critic from the Nigerian entertainment website Naijaloaded, Mcdioh writes, "Many were expecting the Wobey Sound but Soco was an infusion of Afro beat and the Pon Pon sound. It was similar to Manya as the Afro beat kept banging out well. However, there was nothing spectacular about the song. The way Wizkid had been hyping since the first day of 2018 made it look like it would be the biggest song of 2018."[5] As at November 2019, the song had 122 million combined streams (60 million on YouTube, 30 million on Spotify and 32 million audio streams).[6] It's the only Nigerian label song with a foreign certification.

The song has been seen played by American pop star Chris Brown as he danced and 'vibed' to the sound.

Accolades

"Soco" won Song of the Year and was nominated for Best Pop Single at the 2018 All Africa Music Awards. It won Best Collaboration of the Year at the 2018 Soundcity MVP Awards Festival.

Year Awards ceremony Award description(s) Results
2018 All Africa Music Awards Song of the Year Won
Best Pop Single Nominated
Soundcity MVP Awards Festival Best Collaboration Won

Charts
Chart (2018) Peak
position
World Digital Songs(Billboard)[7] 23

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[8] Gold 40,000

Sales+streaming figures based on certification alone.

References
  1. Davies, Denola (2020-06-15). ""Soco" By Wizkid Song Review And Information | AfroHits". AfroHits Magazine. Retrieved 2020-08-05.
  2. "Canada certifies Wizkid's single "Soco"". pmnewsnigeria.com. Retrieved December 10, 2020.
  3. "Wizkid's Soco sets another record, gets certified Gold in Canada". tooxclusive.com. Retrieved December 10, 2020.
  4. "Northboi opens up on how he produced 'Joro' and Wizkid's reluctance to pay for beats [Interview]". Pulse Nigeria. 2019-10-23. Retrieved 2020-08-05.
  5. Podcast, N. L.; Giveaway, N. L.; Prediction, N. L.; Zone, Talk; Card, Sell Bitcoin/Gift; Us, About; NL, Advertise On; Music/Video, Promote; Posts, Submit (2018-02-25). "NL Music Review!! "Soco" by Wizkid Featuring Ceeza Milli, Spotless & Terri - A Hit Song Or Trash? » Naijaloaded". Naijaloaded | Nigeria's Most Visited Music & Entertainment Website. Retrieved 2020-08-05.
  6. "Wizkid and Starboy's 'Soco' hits 122 million streams". pulse.ng. Retrieved 9 October 2020.
  7. "Wizkid | Billboard". billboard.com. Retrieved 24 September 2020.
  8. "Canadian single certifications – Starboy – Soco". Music Canada. Retrieved September 24, 2020.
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