Sole DXB

Sole DXB is an annual footwear, music, art, and lifestyle festival that takes place in the Dubai Design District in Dubai, UAE. The festival was inaugurated in 2011, and its most recent iteration took place from December 7 to 9, 2017. Brands like Nike, Adidas, Puma, Reebok, and others have exhibited at the festival. Speakers and performers have also included Hiroshi Fujiwara, Pusha T, Mobb Deep, Skepta, Hamdan Al Abri, and numerous others.

Sole DXB
StatusActive
GenreFashion and music festival
FrequencyAnnually
VenueDubai Design District
(2014–present)
Location(s)Dubai, UAE
InauguratedFebruary 24, 2011 (2011-02-24)
FoundersHussain Moloobhoy
Joshua Cox
Kris Balerite
Rajat Malhotra
Most recentDecember 2–4, 2019
Websitewww.soledxb.com

History

Sole DXB was founded in 2010 by Hussain Moloobhoy, Joshua Cox, Kris Balerite, and Rajat Malhotra.[1] The first Sole DXB event was marketed as a "sneaker summit" and took place on February 24, 2011 at thejamjar, a warehouse art gallery in Dubai's Al Quoz neighborhood. Nike, Adidas, Puma, Vans, and DC (among others) exhibited at the event. It also featured a screening of the short film, The Mystery of the Flying Kicks, and performances by a variety of local musicians and DJs.[2][3] Around 1,000 people are estimated to have attended.[1]

The second Sole DXB event took place on April 27, 2012 at 8 different galleries and 2 warehouses on Al Serkal Avenue in Al Quoz. Performers included Hamdan Al Abri, Malikah, Shef Codes, and Beat Antenna. Sneaker designer, Nash Money, also created a custom shoe for the event. Around 4,000 people attended.[4][5]

The third Sole DXB festival occurred on November 14 and 15, 2014 and was the first event of any kind to be held in the Dubai Design District. Brands like Reebok, Puma, House of Hackney, Alexander McQueen, Ray-Ban, and others were represented at the festival. An art gallery displayed works by a variety of artists, including Remi Rough, and the festival also hosted a basketball tournament.[1][6]

The next edition of the festival was held on November 20 and 21, 2015. The headlining act that year was hip hop duo, Mobb Deep. Darryl McDaniels of Run-DMC also made an appearance.[7][8] In 2016, the event was held on November 18 and 19 and featured performances from Skepta, Stormzy, Little Simz, BJ the Chicago Kid, and others.[9][10] Brands that exhibited that year included New Balance, Diesel, Carhartt, K-Swiss, Timberland, and numerous others.[11] Hassan Hajjaj also relaunched the R.A.P. London streetwear brand at the festival.[9]

The most recent edition of the festival took place between December 7 and 9, 2017.[12] It featured speakers and performers such as Pusha T, Hiroshi Fujiwara, GoldLink, Kano, H.E.R., Knxwledge, and others.[13] The festival's focus was contemporary Japanese design. Brands that appeared at the festival for the first time included Visvim, Neighborhood, Wacko Maria, Undercover, and others.[14][15] The Andy Warhol Museum displayed its final exhibition of "Letters to Andy Warhol."[16]

See also

References
  1. Garratt, Rob (November 11, 2014). "Celebrate street culture at Sole DXB with trendy sneakers, live music, art and sport". The National. Retrieved June 5, 2018.
  2. Barrett, Nyree (February 15, 2011). "Sneaker summit in Dubai". Time Out Dubai. Retrieved June 5, 2018.
  3. "PUMA Social launches at SOLE DXB". Time Out Dubai. February 27, 2011. Retrieved June 5, 2018.
  4. Tusing, David (April 26, 2012). "Sneak into Sole DXB — Dubai's sneaker show". Gulf News. Retrieved June 5, 2018.
  5. Scotland, Adam (May 16, 2012). "Nashmoney x Sole DXB 'Bedouin'". The Daily Street. Retrieved June 5, 2018.
  6. "Sole DXB brings the best of Dubai's street culture to life at d3". What's On. November 13, 2014. Retrieved June 5, 2018.
  7. Garratt, Rob (November 4, 2015). "Hip-hop duo Mobb Deep to headline Sole DXB". The National. Retrieved June 5, 2018.
  8. Jalal, Maan (November 22, 2015). "Sole DXB brings out the urban side of Dubai". Khaleej Times. Retrieved June 5, 2018.
  9. Rogers, Jack (November 20, 2016). "10 Reasons This Year's Sole DXB Was One Of The Best So Far". Emirates Woman. Retrieved June 5, 2018.
  10. Rogers, Jack (October 13, 2016). "Like hip-hop and grime? Then you'll love who's coming to this festival". What's On. Retrieved June 5, 2018.
  11. Howes, Aaron (October 10, 2016). "Here's What to Expect at Dubai's Biggest Streetwear Event Sole DXB 2016". Highsnobiety. Retrieved June 5, 2018.
  12. Inerfield, Sam (October 26, 2017). "Sole DXB, Dubai's Street Culture Festival Announces 2017 Lineup". Complex. Retrieved June 5, 2018.
  13. Skinner, Tim (October 24, 2017). "Sole DXB full line-up announced". Time Out Dubai. Retrieved June 5, 2018.
  14. Drummond, Jack (November 7, 2017). "Hiroshi Fujiwara, Kano and Pusha T Lead Dubai's Sole DXB 2017 Line-Up". Highsnobiety. Retrieved June 5, 2018.
  15. Holtham, Alice (October 24, 2017). "Street culture festival Sole DXB is back this December". What's On. Retrieved June 5, 2018.
  16. Nihal, Mariam (December 15, 2017). "Sole Dxb Got Soul". Saudi Gazette. Retrieved June 5, 2018.
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