Sounds True

The company was started in 1985 by Tami Simon, with a tape recorder and a small studio in Boulder, Colorado.[9] Sounds True has released spoken word recordings of original works by writers and lecturers Andrew Weil, Pema Chödrön, Jon Kabat-Zinn, Jack Kornfield, Clarissa Pinkola Estés, Eckhart Tolle, A. H. Almaas, Reginald Ray, Tsultrim Allione, Margot Anand, Coleman Barks, Stephen Batchelor, Tara Brach, the Dalai Lama, Michael Lerner, Deepak Chopra, Lama Surya Das, Ram Dass, Georg Feuerstein, Matthew Fox, Joseph Goldstein, Daniel Goleman, Stanislav Grof and Caroline Myss.[10] In 1990, their release of Clarissa Pinkola Estés' Women Who Run with Wolves: Myths and Stories of the Wild Woman Archetype audiotape led to the Ballantine Books publication of her book by the same name.[11] Andrew Weil's Breathing: The Master Key to Self Healing is one of their best selling CDs. Martha Beck's CD Follow Your North Star was released by Sounds True.

Sounds True produces music CDs and digital music files of spiritual and meditative music. Artists include Krishna Das, Jai Uttal, Nawang Khechog, Shri Anandi Ma, Savina Yannatou, Alessandra Belloni, Marjorie de Muynck, and El-Funoun. Sounds True albums have been featured on National Public Radio.[12] In 2010, Sounds True entered a licensing partnership with The Relaxation Company. Sounds True began distributing and marketing The Relaxation Company's products as of April 1, 2010.

In 2005, Sounds True began publishing books, among them David Deida's The Way of the Superior Man[11] and The Rational Psychic by Jack Rourke.[13] It has published 80 books and book/audio CD packages.