Southroads Mall

Southroads Mall is an enclosed shopping mall at 1001 Fort Crook Road in Bellevue, Nebraska. Fort Crook Road was U.S. Route 75 until the early 1990s, replaced by the Kennedy Freeway.

Southroads Mall
LocationBellevue, Nebraska,
United States
Opening dateAugust 1966
DeveloperBrandeis Investment Corp.
No. of stores and services5
No. of anchor tenants2
Total retail floor area500,000 square feet (46,000 m2)
No. of floors2

History

Developed by the Brandeis Investment Corp., Southroads opened in 1966 with an Omaha-based department store, Brandeis, and JCPenney as anchors. The mall has 500,000 square feet (46,000 m2) of retail space, which was modeled after the success of Omaha's Crossroads Mall, which was also developed by Brandeis. Southroads was developed within the Southroads Complex near a Sears, which had been open since 1964.[1]

Originally, Southroads Mall was only a one level mall in the beginning but later on, the bottom level of the mall came to be. The remodel would also include a food court, a movie theater, an expansion of both anchors, an elevator, 2 escalators and stairs built on both ends in the mall. It also received a heavy makeover on the inside and outside with a new mall area being built connected outwards.

Brandeis was purchased by Younkers in 1987, and converted to the Younkers name, but the store was closed in 1996. The JCPenney anchor was converted to a clearance center in 1999 [2] and was closed in 2003.

Conversion to Office Complex

As retail outlets closed, retail space was converted to office space. TD Ameritrade, headquartered out of Omaha, began leasing space at the mall in 1998, eventually taking over the former Brandeis/Younkers space. PayPal leased space in the former JCPenney, along with CoSentry. TD Ameritrade began shifting employees from Southroads in 2011 and consolidated their offices in West Omaha.

References
  1. "Shoppers will miss Sears in Belleview". Retrieved 5/26/09.
  2. "Malls at a crossroads J.C. Penney's impending exit from Southroads is seen as part of a national shift in consumers' preferences toward easier-access strip mall," Omaha World-Herald, August 9, 2003.

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