Sreda (production company)

Sreda (Russian: Среда, Wednesday) is a production company which produces TV programs and serials for Channel One, Russia-1, NTV, Channel 5, TV Centre, REN TV, STS, TV-3,[1] Friday!, also collaborated with the Ukrainian channels Ukraine, Inter, 1+1 and ICTV, the Belarus channel Belarus-1 and the Kazakh channel Channel One Eurasia. It was founded in June 2008 by Alexander Tsekalo after his departure from the post of deputy general director for special projects of the Channel One.[2]

Sreda
Founded2008
Headquarters
Russia

Until March 31, 2014 the co-owner of the company was producer Ruslan Sorokin.[3]

It is the first TV company in the history of Russian television, which adapted the serial format of the BBC channel (the series The Dark Side of the Moon).[4][5] In 2016 Sreda adapted another BBC series (Luther), under the title of Klim.[6][7]

It is also the first Russian television company which managed to sell its series (Silver Spoon) to Netflix. Other series which Netflix acquired from Sreda include The Method, Locust, Fartsa, Territory, and Sparta.[8][9][10]

Filmography

References
  1. "Телеканал ТВ-3 покажет телесериал "Гоголь" сначала в кинотеатрах, а лишь потом на телеэкране". Vedomosti.
  2. "Александр Цекало: "Я не чиновник. И не тусовщик"". Kurskaya Pravda.
  3. "Создатель "Большой разницы" стал исполнительным продюсером на СТС". Izvestia.
  4. "Среда". Association of Producers of Film and Television.
  5. "Russia's version of Life on Mars is a huge hit". BBC. Archived from the original on 2013-09-27.CS1 maint: bot: original URL status unknown (link)
  6. Georg Szalai. "'Luther' to Get Russian Remake as BBC Worldwide Gears up for Program Showcase". The Hollywood Reporter.
  7. Sarah Deen. "BBC's Luther to be remade as Klim for Russian TV". Metro International.
  8. "Метод Цекало: как шоумен стал первым российским партнером Netflix". RBK.
  9. "How Alexander Tsekalo and Russian TV series conquered Netflix and the world". Russia Beyond.
  10. Rebecca Flood. "First Scandi noir, now Slavic noir: Russia premiers its take on the cultural phenomenon". Daily Express.
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