Starcom (media agency)

Starcom is an international media network, with headquarters in Chicago is part of France’s Publicis, the third-largest communications group globally

Starcom
IndustryAdvertising & Marketing
Founded2000
Headquarters35 West Wacker Drive,
Chicago, Illinois
Number of locations
110
Areas served
Global
Key people
John Sheehy, Global Brand President
Number of employees
8,000
ParentPublicis
Websitewww.starcomww.com

History

The global holding company Starcom Mediavest Group was formed in 2000.[1] Jack Klues, who had been the Chief Executive Officer of Starcom Worldwide, was named SMG’s first CEO upon its formation. Former CEO Laura Desmond became one of the business world’s youngest CEOs ever when she was named to the position in 2008.[2]

In recent years, SMG has had partnerships with companies such as Facebook, Twitter,[3] YouTube, Acxiom, Tencent and more involving data, analytics and "technology-fueled creativity".

SMG also reorganized into 3 divisions—Connections (media brands), Content (creative assets), and Tech solutions (RUN, extech)—to reflect the fact that it now derives more than 50% of its business from digital, content, and data/analytics.

Resources

SMG Performance Marketing: Full-service media agency.

LiquidThread: branded entertainment content and on-ground activation specialists.

MRY: Full-service digital creative agency.[4]

Relevant24: Real-time content agency creating multi-media branded content marketing[5]

RUN: Mobile-first data management and programmatic buying platform for the digital world that executes cross-device campaigns across multiple formats, including display and video .[6]

Data & Analytics:

Extech: Offers new marketplace products and services.

SPORTS at SMG: Sports and event marketing, including strategy, planning, rights acquisition and activation to SMG clients.

VivaKi: Programmatic advertising and media buying

IP Pixel: digital creative agency. IP Pixel was founded in 2003 by Nicholas Yecke, John Rafferty, and Jen Schreiber then members of Starcom IP - Starcom WorldWide, held by the Publicis Groupe. In 2007, Publicis restructured Pixel into a fully integrated part of its Starcom MediaVest Group.[7]

Employees and Locations

SMG employs roughly 8,000 people in 110 offices worldwide

References
  1. "Mediavest, Starcom Joined In Powerhouse". tribunedigital-chicagotribune. Retrieved November 19, 2015.
  2. "Renetta McCann stepping down as Starcom MediaVest CEO". www.targetmarketnews.com. Retrieved November 19, 2015.
  3. "Twitter, Starcom Mediavest Group Sign Huge Ad Deal". AdWeek. Retrieved November 19, 2015.
  4. Tadena, Nathalie (September 24, 2014). "Digital Agency MRY to Join Starcom MediaVest Umbrella". Retrieved November 20, 2015.
  5. "Publicis acquires real-time content business Relevant24 | M&M Global". mandmglobal.com. Retrieved November 20, 2015.
  6. "Publicis Groupe Acquires Programmatic Platform RUN | AdExchanger". AdExchanger. Retrieved November 20, 2015.
  7. "MediaPost Publications - SMG Eyes 'Agency Of The Future,' Expands Creative Services Role - 19 December 2007". Archived from the original on February 27, 2007. Retrieved December 20, 2007.
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