Stella (bicycle company)

Stella was a French bicycle manufacturer founded in 1909.[1][2] The company sponsored Louison Bobet, a French professional cyclist. Bobet won the Tour de France in 1953 and 1954 while riding Stella bicycles.[3][4][5]

1965 Stella Pocketby folding bicycle

Trivia

Stella became the codename for the Atari 2600 because Jay Miner (the video chip designer) owned a Stella bicycle. [6] [7]

References
  1. http://www.classicrendezvous.com/France/stella_bicycles.htm
  2. http://www.velo-pages.com/main.php?g2_itemId=14389&g2_imageViewsIndex=1
  3. http://www.gitaneusa.com/forum/viewtopic.php?p=10871&sid=4c2f212adb7b9f6d61411f829c83149b
  4. ^On the Wheel, USA, undated cutting
  5. http://www.letour.us/indexold.html
  6. Stella codename
  7. David Crane comment on Atari Stella
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