Stinkdigital

Stink Studios (formerly Stinkdigital) is a global creative studio with offices in London, New York, Los Angeles, Paris, Shanghai, Berlin and Sao Paulo. The company is part of the Stink Group, an independently-owned global creative network. Stink Studios creates digital and integrated advertising working across film, design, technology and strategy. Its clients include Google, Spotify, Twitter, Ray-Ban and Nike.

Stink Studios
IndustryTechnology, Design, Interactive, Advertising
Founded2009
Headquarters
London
,
United Kingdom
Area served
Global
Key people
Mark Pytlik, CEO
James Britton, Global Managing Director
Number of employees
140
DivisionsNew York City, Los Angeles, London, Paris, Berlin, Shanghai, Sao Paulo
Websitehttp://www.stinkstudios.com/

History

Stinkdigital was founded in January 2009 as an interactive production company by Mark Pytlik,[1] and Daniel Bergmann, Founder and Executive Producer of global film production company Stink. The company opened with a small office of five people. Its first project, done with Tribal DDB Amsterdam, was Carousel (advertisement), an interactive long form internet film for Philips to promote Philips Cinema 21:9 TV[2]. Carousel went on to win the Film Grand Prix at Cannes Lions International Festival of Creativity that year.[3]

In April 2010, the company opened their second office in New York City, USA.[4]

In December 2012, the company opened their third office in Paris, France.

In June 2014, the company opened their fourth office in Berlin, Germany.[5]

In January 2015, the company opened their fifth office in Los Angeles, USA.[6]

In January 2017, Stinkdigital rebranded to Stink Studios. Regarding the decision to unite the companies, founder Daniel Bergmann said, "The integration of Stinkdigital and the Studios' brand is an exciting and strategic move but it's not driven by efficiencies. Nor is it coming out of the blue -- it's part of Stink's long-term plan to become a truly integrated new type of company offering to clients and audiences a state-of-the-art product in the digital and branded content space." Stink Studios is a global creative studio for a digital-first world and exists to help forward-thinking clients succeed in digital culture.[7]

Notable Work

2009

2011

2012

2014
  • 'The Other Side', a dual-narrtive interactive film created for the launch of Honda's Civic Type R car, created with Wieden+Kennedy.[12]
  • 'Monty's Goggles', an immersive 360° experience using Google Cardboard as part of John Lewis' 2014 Christmas campaign 'Monty The Penguin' with adam&eveDDB.[13]

2015
  • 'Inside Abbey Road', an online interactive experience that enables the public to access Abbey Road Studios created with Google and Abbey Road.[14][15]

2017
  • 'A Message From Earth', an interactive site of specially-commissioned music, film, art, and literature paying tribute to The Voyager Golden Record project to celebrate its 40th anniversary in partnership with WeTransfer.[16]

2018
  • 'The Most Exclusive Collection', an interactive campaign for Yoox

Clients

References
  1. "Mark Pytlik". Luerzer's Archive - Advertising worldwide. Retrieved 2015-09-22.
  2. "Mark Pytlik". Luerzer's Archive - Advertising worldwide. Retrieved 2015-09-22.
  3. Adweek Blogs (27 June 2009). "Obama wins Titanium & Integrated Grand Prix; Tribal DDB tops Film with Philips 'Carousel'". Adweek. Retrieved 27 June 2009.
  4. Advertising Age (14 April 2010). "People News from Stink Digital, W+K, N.Y. and more". Advertising Age. Retrieved 14 April 2010.
  5. LBB Editorial (26 November 2014). "Berlin: The Hub of Creativity". LBB Online. Retrieved 26 November 2014.
  6. SourceEcreative (6 January 2015). "Stink launches in America". SourceEcreative. Retrieved 6 January 2015.
  7. Campaign Brief (25 January 2017). "Stinkdigital rebrands to Stink Studios and joins forces with sister content company". Campaign Brief. Retrieved 25 January 2017.
  8. Duncan Macleod (20 April 2009). "Philips Carousel for Cinema 21:9". The Inspiration Room. Retrieved 20 April 2009.
  9. Creativity (6 September 2011). "Philips: Obsessed with Sound". Creativity Online. Retrieved 6 September 2011.
  10. Joe Berkowitz (24 May 2012). "Tweetfuel Gives Twitter Activity A Physical Presence". Fast Co.Create. Retrieved 24 May 2012.
  11. Eliza Williams (5 September 2012). "New Philips campaign: The Sound of Creation". Creative Review. Retrieved 5 September 2012.
  12. Lürzer’s Archive (20 November 2014). "Honda's clever spot lets you switch between parallel storylines". Lürzer’s Archive. Retrieved 20 November 2014.
  13. Jeff Beer (6 November 2014). "It Begins: The Tearjerking John Lewis Christmas Ad Is Here And It's Got Pengwings". Fast Co.Create. Retrieved 6 November 2014.
  14. John Glenday (15 April 2015). "Google throws open doors to iconic Abbey Road Studios". The Drum. Retrieved 15 April 2015.
  15. Tom Banks (15 April 2015). "Interactive Google project opens doors to Abbey Road Studios". Design Week. Retrieved 15 April 2015.
  16. Zoe Beery (15 December 2017). "WeTransfer updates Voyager's golden records in new campaign". Campaign. Retrieved 15 December 2017.
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