Strawberry Shortcake (2003 TV series)

20th Century Fox Home Entertainment began releasing the series direct-to-video in the United States beginning in March 2003. The first few episodes were released on both DVD and VHS, and bundled with certain toys; later episodes are DVD-only. They are also available on VideoCD through various fourth party licensees in South-East Asia and in certain other markets. The first four videos contain only one story but run for twice the length of subsequent episodes.

From Season 2 onwards, the DVDs and VHS's are presented as "compilations" in which Strawberry recounts the featured adventures using her "remembering book" or for Season 4, showcases the featured stories as simple flashbacks.

22 Volumes (1 including the movie) have been released for the series overall.

In the United States, although promoted as a Direct-to-Video series, the series did air on television as well.

In late-2003, Season 1 gained one-off airings on HBO and HBO Family. [4]

In September 2006, shortened Season 1 and Season 2 episodes aired on Mondays within the Program B slot (which mainly aired on The CW affiliates) of the DIC Kids Network Syndicated block. It would then gain a slot on the KEWLopolis block on CBS in September 2007, with the addition of Season 3 episodes. Season 4 has never aired on television in the United States and remains exclusively on DVD and digital download.

In international markets, DIC pre-sold the series to GMTV in the United Kingdom and Fox Kids Europe in some European territories in 2004.[5] In 2008, DIC pre-sold the series to more broadcasters including M6, Canal J and Tiji in France, Tiny Pop in the United Kingdom and Mediaset in Italy.[6] Season 1 episodes are broadcast as two parts instead of being shortened, doubling the episode count to eight.

From Season 2 onwards, the episodes are presented individually on the TV broadcasts rather than being compilations, although this depended on the broadcaster (e.g., Disney Channel Asia aired the first four episodes as two-parters),.

Some networks, like GMTV and Minimax in CEE aired Season 1 uninterrupted as one, full-length part akin to the DVD releases, while Season 2 onwards are broadcast exactly like on the DVDs with the compilation format.

Majesco has also released Strawberry Shortcake episodes as a Game Boy Advance Video cartridge:

Strawberry Shortcake Volume 1

• Meet Strawberry Shortcake
• Spring for Strawberry Shortcake

Note: The episodes released on Game Boy Advance Video are the 22-minute edited broadcast version of the episodes (some markets show these episodes as a two-part series without cutting off scenes instead), unlike the video versions which are 45 minutes in length each. Presumably this decision was made to keep the costs of producing the cartridges down (as the need for higher density memory chips would drive the cost of the cartridge up). As a result, two songs and a significant number of scenes from "Meet Strawberry Shortcake", as well as two songs and half of the scenes from "Spring for Strawberry Shortcake" were missing from the GBA Video release if compared to the other videos. Also notable is that the song Friendship Grows Like a Flower was shortened.