Sublime (band)

Eric Wilson and Bud Gaugh were childhood friends. Having grown up in the same Long Beach neighborhood, Eric's father, Billy Wilson taught Gaugh how to read music and play the drums. Gaugh and Wilson together with future Sublime manager, Michael Happoldt, formed a three-piece punk band called The Juice Bros during their high school years. About this time, Bradley Nowell, who had recently dropped out of University of California, Santa Cruz, joined the band. Nowell helped introduce Gaugh and Wilson (who at the time listened exclusively to punk rock) to reggae and ska.[6]

Sublime played its first gig on the 4th of July, 1988 in a small club. Music venues were skeptical of the band's eclectic musical fusion and many refused to book the band. In response, the band created their own music label, Skunk Records, and told venues that they were "Skunk Records recording artists", which helped the band seem more accomplished and subsequently book more shows.[6] For the next several years, the group focused primarily on playing at parties and small clubs throughout Southern California with local ska bands such as Smokestacks, No Doubt and Skeletones. The trio recorded a few songs and put forth a number of short demos.

In February 1990, Nowell adopted an abused dalmatian puppy from a shelter and named him "Louie" after his grandfather.[7] Louie Nowell, King Louie, or "Lou Dog" as he was called, became something of a mascot for the band. Lou Dog was often allowed to wander around the stage during the band's concert performances. One of Sublime's early club venues in 1990 was at a downtown club in Long Beach called Toe Jam. This Club was owned and operated by David Rice, James Walker, Jason Burch and Jeff King. A private party was held in February 1991 at Toe Jam for one of the owners. Special thanks can be found for Toe Jam and the owners on the back of the later produced album, 40oz. to Freedom. In late 1990, music student Michael "Miguel" Happoldt approached the band, offering to let the band record in the studio at the school where Happoldt was studying. The band enthusiastically agreed and trespassed into the school at night, where they recorded from midnight to seven in the morning.[7] The recording session resulted in the popular cassette tape called Jah Won't Pay the Bills, which was then released in 1991 and featured songs that would appear on the band's future albums. The tape helped the band gain a grassroots following throughout Southern California.[7]

Eventually, Sublime developed a large following in California. After concentrating on playing live shows, the band released 40oz. to Freedom in 1992 under Nowell's label, Skunk Records. The record established Sublime's blend of ska, reggae, punk, surf rock, and hip hop, and helped to further strengthen the group's growing California following. Initially being sold exclusively at their live shows, the album became widely known in the greater Los Angeles area after rock radio station KROQ began playing the song, "Date Rape". By 1996, 40oz. to Freedom had sold more than 209,000 units, beating the future self-titled album's running total of 145,000 unit sales.[8]

In 1992/1993, Sublime was briefly signed to Danny Holloway's True Sound imprint.[2] However, the band stayed on Skunk Records and then in June 1994, they were signed to the label Gasoline Alley of MCA Records by Jon Phillips who subsequently became Sublime's manager. Sublime released their second album Robbin' the Hood in 1994, an experimental effort with its diffuse mixture of rock, rap, spoken-word nonsense and folk-leaning acoustic home recordings. Robbin' the Hood was a commercial failure. The band toured extensively throughout 1994-1995, their popularity increasing gradually beyond the West Coast as "Date Rape" began earning radio play. In 1995, the band co-headlined the inaugural nationwide Vans Warped Tour. The band was eventually asked to leave the tour for a week due to unruly behavior of Sublime guests and Lou Dog biting four different individuals.[9] Gaugh reflected on the experience: "Basically, our daily regimen was wake up, drink, drink more, play, and then drink a lot more. We'd call people names. Nobody got our sense of humor. Then we brought the dog out and he bit a few skaters, and that was the last straw."[6] After the Warped Tour and the subsequent Three Ring Circus Tour, the band was pressured to begin producing new studio material as a follow-up to Robbin' the Hood.

In early 1996, Sublime headlined the very first SnoCore Tour. In February, they began recording what would comprise the band's self-titled third record and their major label debut album. Sublime completed it before Nowell died of a heroin overdose on May 25, 1996 at a motel in San Francisco, California,[10] the day after their last live show in Petaluma, California (May 24, 1996), and two months prior to the release of the self-titled album. Nowell was found dead at 11:30 a.m. in a motel room after a night of partying. He was 28 years old.[11] Some Sublime fans were not aware of Nowell's death[12] when the self-titled album became a huge success, including the single "What I Got", which peaked at number one on the Modern Rock chart.[13] The album earned the band worldwide fame, and was certified 5x platinum by the Recording Industry Association of America (RIAA) in December 1999.[14] In addition to "What I Got", the album included several other popular posthumous singles, including "Santeria", "Doin' Time", "Wrong Way" and "April 29, 1992 (Miami)", all of which received heavy airplay.

Jason Westfall, one of Sublime's managers, was quoted as saying that "the surviving members of Sublime had no interest in continuing to perform and record under the 'Sublime' name. "Just like Nirvana, Sublime died when Brad died."[15][16][17]

A number of posthumous releases followed, among them Second-Hand Smoke in 1997 and both Stand by Your Van and Sublime Acoustic: Bradley Nowell & Friends in 1998.[2] Second-Hand Smoke, produced by Michael "Miguel" Happoldt, is described as an "assemblage of leftovers, remixes and rarities" that hints at possible musical directions Sublime may have pursued if Nowell had not died.[18] By the release of their Greatest Hits compilation in 1999 the band had released as many albums after Nowell's death as during his lifetime.[19] A box set of demos, rarities and live recordings, entitled Everything Under the Sun, was released on November 14, 2006.[20] The band later released several vinyl picture discs including 40 Oz. To Freedom, Second Hand Smoke, and Stand By Your Van. On June 16, 2012, the group reunited to give a show at the D-Tox Rockfest in Montebello, Quebec (under the Sublime with Rome moniker).

Nowell's widow, Troy Holmes Nowell, has negotiated with the band's record label and entertainment impresario Paul Ruffino to produce a documentary film about Sublime's successful association with Brad Nowell; the project was delayed until Mr. Nowell's estate could be settled.

In October 1997, Troy and singer Courtney Love collaborated with the advocacy group Partnership for a Drug-Free America on a series of public service announcements for television intended to de-glamorize drug use and help disassociate it from the music industry.[21]

Following Sublime's dissolution, former members Eric Wilson and Bud Gaugh founded the Long Beach Dub Allstars in 1997, which also included many frequent Sublime contributors such as Michael "Miguel" Happoldt (former member of The Ziggens), Marshall Goodman "Ras MG" (former Sublime member), and Todd Forman (3rd Alley). LBDA disbanded in 2002, due to several members of the band breaking a no-drug vow they had taken.

Bud Gaugh joined the short-lived Eyes Adrift, a supergroup consisting of Bud on drums, Krist Novoselic (of Nirvana) on bass and Curt Kirkwood (of the Meat Puppets) on guitar and lead vocals. On September 24, 2002, Eyes Adrift released their only album, a self-titled LP consisting of 12 songs. They released one single from the CD, entitled "Alaska".

In 2005, No Doubt bassist Tony Kanal, who had performed with the group, recollected on their career, saying "They made a sound that somehow fused rock, reggae, punk and hip-hop in a way that was seamless and credible, bound together by the undeniable soul of Brad Nowell's voice." He was joined by other members of bands that had performed with Sublime, such as Pennywise, punk progenitor Mike Watt, Philadelphia neo-bluesman G Love, California beachcomber Jack Johnson, Latin-rock eclecticists Ozomatli and progressive hip-hop figures Michael Franti and Gift of Gab on "Look at All the Love We Found: A Tribute to Sublime," to donate money to help support artists with substance abuse problems.[22]

On June 5, 2013, it was announced that Sublime would be celebrating the 25th anniversary of their first show (which happened on July 4, 1988) with the release of their first live album/concert film. The album, titled 3 Ring Circus - Live at The Palace, features footage recorded at a 1995 show in Hollywood and was released on June 18, 2013. The deluxe version features extras including a poster, backstage pass and a separate concert film of the band's performance recorded in 1995 at the Las Palmas Theatre.[23]

In March, 2017, for the 25th anniversary of their seminal debut album “40oz. to Freedom.” the group announced that they teamed up with AleSmith Brewing Company to release a Mexican-style lager initially dubbed "40oz. to Freedom.". A limited edition of the batch of beer was bottled in 40-ounce containers and sold through the San Diego brewery.[24] The entire run of 40-ounce bottles sold out in five minutes. The cans, which feature Sublime’s trademark sun design created by artist Opie Ortiz, were headed toward 19 states as of September 14, 2017. AleSmith was on pace to ship 3,400 barrels of the beer (renamed to Sublime Mexican Lager) by Dec. 31, which is 8.5% of AleSmith’s 40,000 barrels of total production for 2017.[25]

On June 25, 2019, The New York Times Magazine listed Sublime among hundreds of artists whose material was reportedly destroyed in the 2008 Universal fire.[26]