SuperPretzel

SuperPretzel is a brand of frozen pretzels marketed by J & J Snack Foods Corporation.[1] The basic product is a box containing 6 pretzels, which are designed to be heated in either the oven or microwave, as well as a packet of salt to add to the pretzels.

History

In 1971, Gerry Shreiber bought a struggling pretzel company in bankruptcy court for about $70,000.[1] Shreiber's plan was to market soft pretzels to sports stadiums, which at the time had a limited menu. To build a display case, Shreiber used several metal hooks arranged in the shape of a tree, and built a glass case around it. He coined the name "SuperPretzel" due to his love of Superman.

References
  1. "J&J Snack Foods Corp". Retail Merchandiser. Retrieved 2018-12-18.
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