Superbrands
The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries.[1]
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Background
Superbrands was founded in 1994. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
Selection criteria
In each country that Superbrands operates in, it elects a "Superbrands Council" which selects brands and awards them the title of "Superbrands".
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Publications
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Each participating country publishes its own Superbrands book, which promotes brands in that country. Each brand's editorial has sub-sections which cover the brand's market, achievements, history, product or service, recent developments, promotional activities, brand values, and a “things you didn’t know” boxed-section. Other publications in the Superbrands stable include Business Superbrands,[2] CoolBrands, Sport BrandLeaders, and eSuperbrands. In the United States, their publications are called America's Greatest Brands.
See also
References
- Sophia News Agency (Jan. 11, 2006). British Business Project Superbrands Kicks Off. Retrieved Jan. 26, 2006.
- (June 10, 2004) Superbrands India kickstarts work on Business Superbrands. Retrieved Jan. 25, 2006.
External links
Media related to Superbrands at Wikimedia Commons
- Official website