Supré

Supré is an Australian fast fashion women's wear chain owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market.

Supré
TypePrivately owned
IndustryFashion
FoundedNSW, Australia
FounderHans van der Meulen
HeadquartersGeelong, Victoria, Australia
Number of locations
60 stores
Area served
Australia
New Zealand
ProductsClothing
ParentCotton On Group
Websitehttps://www.supre.com.au/

History

Supré was founded by retailers Hans and Helen van der Meulen in New South Wales in 1984.

In 2013, the Cotton On Group acquired Supré [1] with plans to expand the brand internationally.[2] The Supré head office is located in Geelong, Victoria, at the Cotton On Group headquarters.

Supré has become known for a robust social media presence, with over 520 thousand ‘likes’ on Facebook and over 70 thousand followers on picture-sharing app Instagram.

Supre has mainly sold women's clothing, however has had men's sections at times over the years.

In November 2018, Supré was fined by the Queensland Office of Fair Trading (OFT) for misleading customers about the price of clothing at the brand's Chermside store. [3]

Products

Supré sells fashion denim, tops, printed tees, dresses and more.

References
  1. "Cotton On buys Supre". News.com.au. Retrieved 14 November 2013.
  2. "Cotton On Acquires Supré to Strengthen Store Footprint and Online". Inside Retail. Archived from the original on 2013-11-07. Retrieved 2019-10-27.
  3. "Supré fined for misleading consumers on price | Media statements". www.qld.gov.au. Retrieved 2020-04-21.
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