Susie Fishbein

Between 2003 and 2016 Fishbein produced nine cookbooks in the Kosher By Design series.[5] The Kosher By Design series combines elegant yet easy-to-prepare[8] kosher recipes approved by two rabbis[3] with full-color glossy photographs[12] to appeal to the growing segment of American Jewish women with disposable income who want to produce contemporary kosher fare.[3] Fishbein put a new spin on kosher and Jewish holiday classics with her creative recipes, such as Tri-Colored Matzah Balls,[13] Challah Napkin Rings,[3][11] and Beer-Braised Brisket.[14] Though her recipes sport exotic names such as Broccoli and Almond Bisque, Pecan Crusted Grouper over Amaretto Whipped Potatoes, Kalamata and Mustard Crusted Roast Beef, Sweet Potato Wedges with Vanilla Rum Sauce, and Chocolate Mint Dalmatian Cookies,[9] Fishbein emphasizes the use of simple ingredients that can be found in any supermarket[2] and markets herself as an "everyday cook".[3][15]

In addition to recipes, Fishbein's books feature sample table settings and floral arrangements, party themes, wine lists, and explanations of Jewish traditions and kashrut laws[8] which are an educational aid for non-Orthodox readers.[16][17]

In media interviews, Fishbein explains that her recipes aren't necessarily "Jewish", but they are all kosher.[18] She claims that her popularity is even greater among Conservative and Reform Jewish women who do not have a kosher kitchen but are interested in cooking gourmet.[6] ArtScroll has realized the books' saleability by extending beyond its traditional Orthodox Jewish market into the mainstream market, including sales on Amazon.com, at Barnes & Noble[9] and Christian evangelical booksellers,[8] in Williams Sonoma stores, and in supermarkets.[9]

In 2016 Fishbein announced that the ninth book in the series, Kosher By Design Brings It Home, would be the last.[5]

Concurrent with her cookbook career, Fishbein developed a public career as a celebrity chef with cooking demonstrations at Jewish benefits, bake sales, kosher cruises, and food festivals,[3][17][19][20] appearing before a new or repeat audience almost every week.[1][5][21] She has also appeared nationally on The Today Show, Living It Up! With Ali & Jack, Martha Stewart Living Radio,[22] and the Nachum Segal Show,[23] earning her the sobriquets of "the Jewish Martha Stewart" and the "kosher diva".[8][9] She has become the darling of the Jewish media, which quotes her and her recipes in pre-holiday features and lauds her easygoing and gracious personality.[24][25]

The kosher industry that Fishbein rode to stardom used her success to help promote its own products. At the 21st Annual Kosherfest 2009 in the Meadowlands Exposition Center in Secaucus, for example, Fishbein held a book-signing at the Kolatin Real Kosher Gelatin booth and produced a complete dessert recipe supplement based exclusively on the new gelatin product.[24]

In addition to her cooking demos, Fishbein has led "culinary tours" to Israel, Europe, and other destinations.[5] She will serve as a cooking instructor for two girls camps at a soon-to-be-opened $150,000 culinary center being constructed to her specifications by the New Jersey Y.[5]