Sylvia Schur

Sylvia Zipser Schur (June 27, 1917 – September 8, 2009)[1] was an American food columnist and innovator. She wrote cookbooks and has been credited with developing Clamato and cranapple juice.[2] She also wrote recipes for Ann Page and Betty Crocker and helped develop menus for restaurants, including the Four Seasons in Manhattan.[1] Schur was a columnist for PM, Seventeen, Look, Woman's Home Companion, and PARADE.[3][4]

Schur graduated from Hunter College in 1939, snared a job first as a market reporter for PM, an ad-free New York City newspaper, turned that into a food column for the paper and then went on to Seventeen, where she convinced the editor that teens cared about food and became the magazine's first food editor. Her trail as food editor carried her to Look, Woman's Home Companion, an ill-fated magazine, and finally Parade, where she succeeded Julia Child and preceded Sheila Lukins as food editor. Along the way, she got into product development for various food companies, such as Ocean Spray Cran-Apple juice, and helped develop the original menu of The Four Seasons Restaurant in New York City.