Sylvie Chetty

Kamala 'Sylvie' Chetty is a New Zealand marketing academic, and as of 2019 is a full professor at the University of Otago.[1]

Sylvie Chetty
Other namesKamala Chetty
Alma materUniversity of Canterbury
Scientific career
FieldsMarketing
InstitutionsUniversity of Otago
Thesis

Academic career

After a 1993 PhD titled 'International trade performance of New Zealand manufacturing: An industry and enterprise-level study' at the University of Canterbury, Chetty moved to Massey University,[2] rising to full professor and then the University of Otago.[1][3][4]

Selected works
  • Chetty, Sylvie, and Desiree Blankenburg Holm. "Internationalisation of small to medium-sized manufacturing firms: a network approach." International business review 9, no. 1 (2000): 77-93.
  • Chetty, Sylvie. "The case study method for research in small-and medium-sized firms." International small business journal 15, no. 1 (1996): 73-85.
  • Chetty, Sylvie, and Colin Campbell-Hunt. "A strategic approach to internationalization: a traditional versus a “born-global” approach." Journal of International marketing 12, no. 1 (2004): 57-81.
  • Chetty, Sylvie K., and Robert T. Hamilton. "Firm-level determinants of export performance: a meta-analysis." International Marketing Review 10, no. 3 (1993).
  • Chetty, Sylvie, and Colin Campbell-Hunt. "Paths to internationalisation among small-to medium-sized firms: a global versus regional approach." European journal of marketing 37, no. 5/6 (2003): 796-820.
  • Chetty, Sylvie K., and Heather IM Wilson. "Collaborating with competitors to acquire resources." International Business Review 12, no. 1 (2003): 61-81.

References
  1. Marketing, Department of. "Professor Sylvie Chetty". www.otago.ac.nz.
  2. "Kiwi researchers win prestigious US marketing award". stoppress.co.nz. 15 February 2010.
  3. Gibb, John (20 June 2012). "Professor delighted with Otago position". Otago Daily Times Online News.
  4. "Leading researcher to become Professor of Entrepreneurship". Channel 39. 18 June 2012.


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