TM (cellular service)

TM (formerly known as Islacom, Touch Mobile, and Republika ng TM and also known as TM Tambayan) is a cellular service brand of Philippine telecommunications company Globe Telecom.

TM
FormerlyTouch Mobile
(until 2005)
TypeA subsidiary of Globe Telecom
IndustryCommunications Services
Founded(September 12, 2001 (2001-09-12))
HeadquartersBonifacio Global City, Taguig, Philippines
ProductsCall and Text messaging services
Mobile internet
OwnerGlobe Telecom
ParentGlobe Telecom
Websitetmtambayan.ph

History

TM was launched on September 12, 2001 as Touch Mobile, initially catering to the middle income market, and has since covered lower-income groups as well, making it Globe's value brand offering. The service has gained popularity for its discounted call and messaging services, with the "All Network" offers allowing TM subscribers to communicate with users from other local networks.

Touch Mobile was started as the first mobile brand in the Philippines that introduced voice messaging system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and instead focused on SMS-based services.

Logo used from 2009 to 2019.

Rebranding

In 2005, the brand was relaunched as TM "Ang Bagong Touch Mobile" (English: The new Touch Mobile), and then as TM "Pinalakas na Touch Mobile" (English: The stronger Touch Mobile) while keeping the slogan "Power to the People!", reaching even subscribers of low income and rural communities. Its new name Republika ng TM (Filipino: Republic of TM) and slogan "Astig Tayo Dito!" (Filipino: We are cool here!), was introduced in 2009.

Slogans
YearSlogan
2001–2002Easy technology. Easily in touch.
2002–2003Touching you more often in more ways.
2003Togetherness within your reach.
2003–2004Because family matters most.
2005–2007Pinalakas na Touch Mobile
2005–2009Power To The People!
2009–2019Republika ng TM: Astig Tayo Dito! (Republic of TM: We're cool here!)
2019–presentSa bagong TM, tuloy-tuloy ang moments na FunPinoy! #TMFunPinoy

See also


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