Taboo (Don Omar song)

"Taboo" is the second single from Don Omar's collaborative album Meet the Orphans released on January 24, 2011 through Universal Latino.[2] The song is re-adapted version from Los Kjarkas's song "Llorando se fue" most commonly known for its use in Kaoma's 1989 hit single "Lambada" fused with Latin beats.[3] The song peaked at number one on the Billboard Latin Songs, becoming his third number one single on the chart.

"Taboo"
Single by Don Omar
from the album Meet the Orphans
ReleasedJanuary 24, 2011 (2011-01-24)
Recorded2009[1]
GenreLambada, danza, kuduro, Latin
Length4:52
LabelUniversal Latino, Machete
Songwriter(s)William Landrón, Gonzalo Hermosa, Ulises Hermosa, Milton Restituyo
Producer(s)A&X And Eliel
Don Omar singles chronology
"Huérfano De Amor"
(2011)		 "Taboo"
(2011)		 "Estoy Enamorado"
(2011)

Background

A low-quality preview of the song was posted on October 19, 2009 planned to be included on the now-unreleased album iDon 2.0, the re-release of his 2009 album iDon.[1] The album was never released, and in 2010 the song was mastered and included on Meet the Orphans.

Critical reception

Brian Voerding from Aol Radio Blog said that the song "It's a down-and-dirty dance number that melds traditional island rhythms with a techno-friendly undercurrent and bright synthesizer melodies. [...]" Omar, along with Daddy Yankee and others, is one of the primary faces and souls of Reggaeton, a relatively new term for music that blends reggae with contemporary hip-hop and electronic elements.[2] received and award for "Urban Song of the Year" at the 2012 ASCAP Awards, which are awarded annually by the American Society of Composers, Authors and Publishers in the United States.[4]

Chart performance

On the issue of March 5, 2011 the song debuted at number 41 on the Billboard Latin Songs, peaking at number one on the week of July 16, 2011,[5] becoming his third number one single on the chart, and number 23 on the Billboard Latin Pop Airplay,[6] peaking at number 2.[7] On the issue of April 2, 2011 the song debuted at number 28 on the Latin Tropical Airplay,[8] peaking at number 1.[9] On the issue of May 14, 2011 the song also debuted on the Bubbling Under Hot 100 Singles chart at position 15,[10] and weeks after, topped the chart.[11] It later debuted at number 97 on the Billboard Hot 100 giving Don Omar his third single to enter the chart.[12]

Remix

On January 28, 2012 an official remix produced by Daddy Yankee's producers Musicologo & Menes "Los de la nazza". This remix in which Don Omar is joined with Daddy Yankee was featured on Musicologo & Menes' debut mixtape El Imperio Nazza.

Music video
Don Omar in the music video.

Development

The music video for the song was shot in both the Dominican Republic and Brazil, directed by Marlon Pena and produced by Noelia Cacavelli.[13] It was premiered on April 12, 2011 through Vevo and YouTube.[14] The music video contains clips from the 2011 movie Fast Five (also known as Fast & Furious 5), where he is guest star,[13] as well guest appearances from the movie cast including Vin Diesel, Paul Walker, Tyrese Gibson, Dwayne Johnson, Ludacris and Tego Calderón.[15]

Reception

According to Don Omar's Universal website, the video has a strong storyline and recaptures the essence of the popular Brazilian version, which is heavily influenced by choreographed dance moves.[16] As of January 2019, the music video has received 460 million views, becoming his second most viewed video after "Danza Kuduro".

Charts
Chart (2011-2012) Peak
position
Argentina (Top 20) 2
Chile (Top 20)[17] 6
Mexico Airplay Chart (Billboard International)[18] 5
scope="row"Czech Republic (Rádio Top 100)[19] 21
Spain (PROMUSICAE)[20] 36
US Latin Songs (Billboard)[5] 1
US Latin Pop Songs (Billboard)[7] 2
US Latin Tropical Airplay (Billboard)[9] 1
US Latin Rhythm Airplay (Billboard)[21] 1
US Billboard Hot 100[12] 97
Venezuela (International Chart)[22] 58
Venezuela (Latin Chart)[23] 16

References
  1. "Don Omar – "Taboo" (preview)". Wikiton Magazine. Retrieved 2011-03-25.
  2. "Don Omar, 'Taboo' – New Song". AOLRADIOBLOG. Retrieved 2011-03-22.
  3. "Don Omar performs Los Kjarkas song". Los Tiempos (in Spanish). Los Tiempos. November 12, 2010. Retrieved May 28, 2011.
  4. "20th Annual ASCAP Latin Music Awards - Canción del Año Urbano". ASCAP Latin Awards. United States: American Society of Composers, Authors and Publishers. 2012-03-20. Archived from the original on 2013-02-07. Retrieved 2013-02-07.
  5. "Latin Songs - Week of July 13, 2011". Billboard. Nielsen Business Media, Inc. Retrieved 2011-07-07.
  6. "Latin songs - Biggest Jump". Billboard. Retrieved 2011-03-16.
  7. "Latin Pop Songs - Week of July 23, 2011". Billboard. Nielsen Business Media, Inc. Retrieved 2011-07-14.
  8. "Latin tropical songs - Biggest Jump". Billboard. Retrieved 2011-05-25.
  9. "Tropical Songs - Week of July 23, 2011". Billboard. Nielsen Business Media, Inc. Retrieved 2011-07-21.
  10. "Bubbling Under and Other Charts". Billboard. Nielsen Business Media, Inc. 123 (17). 2011-05-14. ISSN 0006-2510.
  11. "Bubbling Under and Other Charts". Billboard. Nielsen Business Media, Inc. 123 (23). 2011-06-25. ISSN 0006-2510.
  12. "LMFAO Keeps 'Party' Rocking Atop Hot 100". Billboard. Nielsen Business Media, Inc. Retrieved 2011-07-14.
  13. "Taboo: Toda Una Revolución Al Momento De Su Lanzamiento En La Red Social Twitter". OrphansforLife. Retrieved 2011-05-20.
  14. "Don Omar - Taboo". Vevo. Retrieved 2011-04-16.
  15. "Estrenará Don Omar video de "Taboo" en Internet este sábado". Yahoo!. Retrieved 2011-05-28.
  16. "Don Omar releases new single "Taboo"". Universal Latino. Retrieved 2011-03-16.
  17. "Don Omar - Taboo". Top40-Charts.com. Retrieved 2020-05-08.
  18. "Mexican Airplay". Billboard. Prometheus Global Media. 2011-10-01.
  19. "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 20126 into search. Retrieved 8 August 2019.
  20. "Spanishcharts.com – Don Omar – Taboo" Canciones Top 50.
  21. "Don Omar Chart History (Latin Rhythm Airplay)". Billboard.
  22. "Top 100: Fecha de Publicación: Sábado 09/07/2011". Record Report. Archived from the original on July 7, 2011. Retrieved 2011-07-07.CS1 maint: unfit URL (link)
  23. "Top Latino: Fecha de Publicación: Sábado 09/07/2011". Record Report. Archived from the original on July 7, 2011. Retrieved 2011-07-07.CS1 maint: unfit URL (link)
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