Taito of Brazil

Taito of Brazil (Portuguese: Taito do Brasil) was a pinball and arcade manufacturer located in São Paulo, Brazil. The company originally started out as Clover Electronic Amusement in 1968, then became Taito of Brazil in 1972 by Abraham "Abba" Kogan, the son of the founder of the parent company Taito located in Japan.[1] This subsidiary was originally an importer of existing U.S. and Japanese machine components to be assembled within the country. However, the taxation on imports had been growing steadily, and the government's belief that pinball is a game of chance and considered a gambling machine, led to strict import rules. By 1976, within rules created by the Electronic Processing Activities Coordinating Committee (CAPRE), it became illegal to import pinball machines. This created a problem, since the popularity of arcade games in Brazil had been growing exponentially for many years.[2]

Taito Do Brasil

Industry	Pinball and Arcade videogames
Successor	None
Founded	São Paulo, Brazil (1968 (1968))
Founder	Abraham Kogan
Defunct	1985 (1985)

In 1978, with an influx of cash from the parent company, Taito of Brazil was able to build new facilities to accommodate the new standard of electronic solid state games being produced by other manufacturers. Because of the import changes, companies in Brazil needed to become innovative, and began creating imitations, or close representations of already existing products that could no longer be acquired.[2] This included pinball and arcade games. Taito of Brazil began creating games by copying existing designs of successful pinball machines made elsewhere. Where some games were nearly identical in a physical sense, others had greatly altered artwork. In most cases of games created to look like their counterparts made by other manufacturers, the machine name was changed, sound effects altered, and often went through a modification of game rules.[3] Such was the case with a Taito-made game called, Oba Oba. The playfield layout was a copy of Bally Playboy but with altered artwork, and now based on a playhouse located in Rio de Janeiro. Where others were much closer to the original games, such as the case with Drakor,[4] which is nearly identical to Gorgar from Williams Electronics.

Taito of Brazil's most commercially successful pinball machine was Cosmic, a clone of Stern Electronics Galaxy.[2]

Additionally, starting in the late 1970s, Taito of Brazil began creating arcade game clones known as bootlegs as well. The only hardware available to them was an arcade board originally created by Japanese company, Nichibutsu for a game called, Moon Cresta (1980).[2] Bootleg versions of existing games were altered to run on this hardware. Other minor changes were implemented to the software code including text, and sound effects. In total, 21 different adaptations had been produced, including popular games such as, Zig Zag, a redeployment of Dig Dug from Namco, and Missile X, a clone of Missile Command from Atari.

Taito of Brazil closed its doors in 1985 after a series of unfortunate events. Michael Kogan, the founder of the parent company, Taito Corporation had died on a business trip to the U.S. in early 1984. This left much of the control of the Japanese Taito Corporation to the company employees, who were less enthusiastic about its subsidiaries. This added to a sharp decrease in the popularity of pinball worldwide as the result of the popularity of arcade video games prompted the decision to close down Taito of Brazil in 1985. The company was liquidated and all its debts honored without the need for bankruptcy. Kyocera of Japan purchased what remained of the Taito Corporation in 1986.