Ten Motives

Ten Motives is an electronic cigarette company that in 2016 was taken over by British American Tobacco. BAT acquired the company after a deal with Electronic Cigarettes International Group failed to complete. Ten Motives was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.[1][2][3][4] In 2014, their advertising was ruled inaccurate.[5] [6]

References
  1. "Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
  2. Matthew Goodman (2014-02-09). "Ecigarette pioneers in line for a packet". The Sunday Times. Retrieved 2016-05-05.
  3. "VEC lands third British ecigarette company as industry booms | City A.M". City A.M. 2014-06-09. Retrieved 2016-05-05.
  4. "Ten Motives celebrate record growth in e-cigarette sector | News". Cheshire Today. 2015-04-02. Retrieved 2016-05-05.
  5. John Reynolds. "E-cigarette ad banned over health claims | Media". The Guardian. Retrieved 2016-05-05.
  6. Dank Vapes Cartridge


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