The Bronswik Affair

The Bronswik Affair (French: L'Affaire Bronswik) is a Canadian short film, directed by Robert Awad and André Leduc and released in 1978.[1] An animated mockumentary, the film satirizes advertising and marketing through the story of Bronswik, a fictional manufacturer of television sets which feature special technology designed to disable viewers' ability to resist advertising pitches, spawning a frenzied addiction to consumerism which leads to a political and social crisis.[2]

The Bronswik Affair
L'Affaire Bronswik
Directed byRobert Awad
André Leduc
Produced byRené Jodoin
Written byRobert Awad
André Leduc
Narrated byMichel Mongeau
CinematographyRichard Moras
Jacques Avoine
Raymond Dumas
Simon Leblanc
Edited byRobert Awad
Production
company
Release date
1978
Running time
24 minutes
CountryCanada
LanguageEnglish

The film won the Canadian Film Award for Best Theatrical Short Film at the 29th Canadian Film Awards.[3]

References

  1. Michel Coulombe and Marcel Jean, Le dictionnaire du cinéma québécois. Boréal, 1988. p. 19.
  2. "Short Film Reviews: L'Affaire Bronswik". Cinema Canada, March 1979. pp. 38-39.
  3. Maria Topalovich, And the Genie Goes To...: Celebrating 50 Years of the Canadian Film Awards. Stoddart Publishing, 2000. ISBN 0-7737-3238-1. pp. 121-124.


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